This e-book offers a variety of provocative perspectives
from thought leaders. They are designed to help
you think about leveraging CRM and related tools to
achieve concrete results.
The articles in this collection focus on crucial
questions such as:
"¢ What are your business strategies and priorities?
"¢ Who are your customers? Why do they buy, and how
do they buy? How do they want to be engaged?
"¢ What role does each part of the organization
(particularly sales and marketing) play in engaging
and communicating with the customer?
"¢ How do marketing and sales integrate more
effectively in the new buying environment? How
do you refocus marketing and sales, focusing on
collaboration and eliminating the traditional silos?
"¢ How do you create value for your customers? How do
you create a compelling and differentiated customer
"¢ What are the key drivers to performance in your
organization? How do you build your processes
or define roles and responsibilities to optimize
performance? How do you measure and track
performance"”both within your organization and in
terms of your customers?
Until you answer these questions, it's impossible to
get the greatest value from CRM, SCRM, Sales 2.0,
or whatever other tools you might be using. But if
you take the time to articulate your strategies and
priorities, then these tools can dramatically improve
your organization's productivity and efficiency.
For more information on The Customer Collective visit http://thecustomercollective.com