This helpful guide, from our friends at Marketo, details how to effectively use a sales development team to review, contact and qualify marketing-generated leads. Optimizing this critical handoff can result in huge results for your business's bottom line and can sometimes be the secret to driving a bigger pipeline and more business.
In this easy to read guide you'll learn:
- Tactics that can produce 80% more in your pipeline
- How to get better qualified leads from your marketing team
- How to build a high-performance sales development function to review and qualify marketing leads
Non- AA-ISP members can download the guide by clicking here: Definitive Guide to Sales Lead Qualification and Sales Development