Definitive Guide to Sales Lead Qualification and Sales Development

Author: Marketo
Posted: November 26th, 2012
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Overview

This helpful guide, from our friends at Marketo, details how to effectively use a sales development team to review, contact and qualify marketing-generated leads. Optimizing this critical handoff can result in huge results for your business's bottom line and can sometimes be the secret to driving a bigger pipeline and more business.

In this easy to read guide you'll learn:
- Tactics that can produce 80% more in your pipeline
- How to get better qualified leads from your marketing team
- How to build a high-performance sales development function to review and qualify marketing leads

Non- AA-ISP members can download the guide by clicking here: Definitive Guide to Sales Lead Qualification and Sales Development

Categories

Lead Qualification, Prospecting

Keywords

Lead Gen, Referrals, Guideline , Marketing, Advertising, Objections, Cold calling, Referrals, Networking, Word of Mouth, Product Knowledge, Databases, Lead Gen

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