3 Keys to Transforming Your Sales Culture

Author: Mike Brooks, Founder and Principle of Mr. Inside Sales
Posted: December 11th, 2012

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At some point in a company's development, it becomes a priority to focus on and to change the existing sales culture. This need to change can be driven by many factors including slumping or declining sales numbers, or a change in focus from a customer service oriented sales team taking inbound leads to a more direct selling model where outbound calling becomes a priority, or a change in direction like a focus on growing new accounts.

Regardless of the change, and in spite of the work necessary, one common challenge remains consistent – getting buy in from your existing sales team to adopt and implement the skills, processes and procedures needed to make the change successful.


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