AA-ISP Frontline Friday: The Truth About Selling with the Channel for Success

Author: Abe Smith, Vice President of Business Development for Badgeville
Posted: February 21st, 2014

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We've all heard the arguments - "the channel is slowing my deals down," "our partners are stealing my business" and "they add no value." The reality is, your partners can be your leverage and extension, if executed correctly. In this session you will learn:

1. When to go at it alone, and when to partner
2. How to multiply yourself 3x with your channel network
3. Ways to fill in portfolio gaps that you have with 3rd parties

Done correctly, this could be your secret weapon for 2014.


Frontline Reps


Channel Sales, Cold Calling, Techniques, Pitches, Sales Skills, Prospecting, Qualifying, Closing, Research, Objections, E-mail