How to Build a Value Proposition that Generates Leads

Author: Michael Halper, Founder and CEO -
Posted: February 22nd, 2014

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A powerful value proposition is critical to being successful in inside sales. It is important because you must communicate what you have to offer in a very small amount of time.

But creating a good value proposition can be tricky because we have so much to say. This ebook will provide you with a methodology that will help you get to the core value that you offer and then use those points to build powerful value proposition statements.


Cold Calling


Objections, Product Knowledge, Purpose of call, Techniques, Warming Up, Introductions, Scripts, Appointment Setting, Gatekeepers