Why Sales & Marketing Leaders Should Stay Away From Multi-Claim Positioning Statements

Author: Lawson Abinanti, Principal - Messages That Matter
Posted: September 11th, 2014
Download

Back To Knowledge Center

Positioning expert Lawson Abinanti shares why technology sales and marketing leaders should stay away from multi-claim positioning statements if they want to talk so the market will listen.

Categories

Sales Tips

Keywords

Tricks, Methods, Best Practices, Closing, Cold Calling, Introductions, Pipelines, Organization

Actions