AA-ISP Webinar: The New Rules of Selling

Author: David Meerman Scott
Posted: December 18th, 2014

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The New Rules of Selling (slide deck available HERE)

As buyers, we are fed up with unwanted phone calls interrupting us at home and at work. We hate wading through hundreds of unsolicited emails. We've had it with intrusive social media messages. We're tired of poor service from companies that don't treat us with respect or that send us into a phone mail maze that wastes minutes of our time and never connects us with a living person. Yet that's exactly how most companies still sell today.

Today, buyers are in charge. The idea of mystery in the sales process is over.

At the best companies, sales is being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales needs to possess entirely new skills.

In this webinar, David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.

Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It's his specialty.

David Meerman Scott is an internationally acclaimed strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. Scott's advice and insights help people, products and organizations stand out, get noticed and capture hearts and minds. He's delivered presentations on all seven continents and in 40 countries. David is author or co-author of ten books – three are international bestsellers. The New Rules of Marketing & PR, now in its 4th edition, has been translated into 26 languages and is a modern business classic with over 300,000 copies sold so far. His newest book The New Rules of Sales and Service is generating buzz worldwide.


Sales Process, Sales Tips, Sales Tools, Social Media


Methods, Tips, Product Knowledge, Tricks, Best Practices, Measurements, Social media, LinkedIn, Technology, Mobile, Twitter, Facebook, Interaction, Social Selling