An Interactive Guide To Building Your Very Own Sales Development Playbook

Author: Sean Kester, Head of Product, SalesLoft
Posted: May 27th, 2015

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Find out exactly how to create a complete sales development playbook that will help your team scale.

In this ebook, you'll learn how to:

1. Determine Your Outreach.
Create a process for your outreach catered to your business and the needs of your prospects.

2. Define Your Ideal Customer Profile.
Knowing your customer profile will ensure greater consistency and focus in your SDR's prospecting efforts.

3. Hand off the prospect to the AE.

Communication between the Account Executive and the Sales Development Rep must be well-defined to avoid bungling the sell.

4. Define a career path and motivate through compensation.

When it comes to progression compensating your SDRs, you need to set clear expectations from the start.
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B2B Sales, Lead Qualification, Phone Sales, Prospecting, Email, Sales Process, Time Management, Sales Tools, Voicemail, Social Media


Sales Development, Playbook, Outreach, Pitching, Compensation, Guideline , Marketing, Objections, Inside, Inside Sales, Products, Software, Cold calling, Referrals, Social Media, Networking, Word of Mouth, Databases, Lead Gen, Scripts, Structure, Call to Action, Qualifying, Development, Closing, Methods, Organization, Questions, Opening, Product Knowledge, Scheduling, Building a Pipeline, Appointments, Calendar, Effective, Tips, Guides, Priorities, Measurements, Programs, LinkedIn, Technology, Mobile, Scripts, Do's and Don'ts, Best Practices, Introduction, Twitter, Facebook, Message, Interaction, Social Selling, Prospecting, LinkedIn, Connections


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