AA-ISP Webinar: Hot or Cold - How Top Performing Sales Teams Keep Finding Gold

Author: Erroin A. Martin, Director, Enterprise Sales, Conversica
Posted: July 10th, 2015

Back To Knowledge Center


AAISP WEBINAR SERIES: Hot or Cold - How Top Performing Sales Teams Keep Finding Gold

This session, led by Erroin A. Martin, Director, Enterprise Sales with Conversica will help to enlighten the most seasoned Inside Sales Professionals and Managers by covering the following topics:

"¢ Starts with Talent -- Finding it from strong sources
"¢ Hire A's and Hire A's Friends
"¢ Coach for improved performance with the goal to give your team a path to success - promotion

Deploy Tools That Are Used
"¢ Optimize Research
"¢ Optimize Lead Building
"¢ Optimize Communication
"¢ Optimize Time
"¢ Focus Reps Attention On What

Celebrate Good, Fix the Bad, Examine the Ugly
"¢ Publicly reward top performers, ideas, etc.
"¢ Coach out bad habits, areas that need improvement, and processes that can be fixed
"¢ Be transparent and invite discussion to examine the ugly: numbers, problems, etc.

Never Give Up The Fight to Get An Answer
"¢ Tenacious in getting to yes or no
"¢ Politely persistent
"¢ Inquisitive to a default
"¢ Consistent in a desire to evangelize

Erroin A. Martin, has built, coached, and led successful award winning outside and inside sales teams for over 15 years. When he is not selling, you'll find him volunteering with a California SAR Team or brewing beer.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.


Leadership, Coaching, Motivation, Sales Tools, Metrics


Communication, Coaching, Productivity, Development, Compensation, Metrics, Performance, Hiring, Recruiting, Vision, Mission, Motivation, Demonstrations, Guidance, Best Practices, Benchmarks, Examples, Talent, Leadership, Incentives, Performance Reviews, Recognition, Promotions, Measurements, Programs, Software, LinkedIn, Technology, Classes, Learning, Volume, Activity, Measurement, Guideline, Goals, Margins