AA-ISP Webinar: Bluebirds & Dodos - Removing Surprises from Your Pipeline with Predictive Scoring

Author: David Singh, VP of Commercial Sales, Lattice Engines
Posted: August 13th, 2015

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AA-ISP WEBINAR SERIES: Bluebirds & Dodos - Removing Surprises from Your Pipeline with Predictive Scoring

Every one of your Inside Sales Reps has experienced the joy of an end of quarter Bluebird who pops up from nowhere for a quick close. And conversely, they have experienced many Dodos – apparent great fits who show tremendous interest but burn through multiple meetings for months before fizzling to a dead opportunity. This session, lead by David Singh, VP of Commercial Sales at Lattice Engines, will encourage you to imagine the impact to your organization if your Inside Sales Reps can identify Bluebirds and Dodos before the first call and prioritize their focus accordingly.

Inside Sales Managers will learn to understand how Predictive Scoring can tell their Inside Sales Reps upfront who will convert and who will not – and the tremendous impact this will have on their bottom line.

David Singh is VP of Commercial Sales at Lattice Engines, the leading provider of cloud-based predictive marketing and sales applications. David has eighteen years of sales and sales management experience at companies such as Salesforce.com, IBM/Rational, Demandforce, and several high-growth Bay Area start-ups. David has a M.S. In Aerospace Engineering from the University of Michigan and has called the San Francisco Bay Area home for the last 20 years. His passion is in identifying Bluebirds in the pipeline and not wasting time on Dodos.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.


Lead Qualification, Prospecting, Sales Process, Time Management, Sales Tips, Sales Tools, Metrics


Guideline , Marketing, Cold calling, Referrals, Networking, Product Knowledge, Databases, Lead Gen, Methods, Tips, Objections, Questions, Opening, Scheduling, Building a Pipeline, Appointments, Calendar, Effective, Guides, Priorities, Tricks, Best Practices, Closing, Introductions, Pipelines, Organization, Measurements, Programs, Software, LinkedIn, Technology, Classes, Learning, Mobile, Volume, Activity, Measurement, Goals, Margins