AA-ISP Webinar: Forget Big Data - Small Data is Where the Money Lies

Author: Steve McKenzie, Vice President of Sales, InsightSquared
Posted: August 20th, 2015

Back To Knowledge Center


AA-ISP WEBINAR SERIES: Forget Big Data - Small Data is Where the Money Lies

Big Data is fun to talk about and full of hype, but not a reality for most organizations. Join Steve McKenzie, Vice President of Sales, InsightSquared as he explains what Small Data is, how companies can access it, and how it can help drive real business value especially for high-growth SaaS businesses. Small Data can also lead to a more data-driven and transparent company culture.

This must-attend session is for sales managers, directors, and leaders looking to learn how to build consistent, data-driven sales processes.

Before joining InsightSquared, Steve spent six and a half years at enterprise cloud provider Mimecast where he wore many hats including VP of Strategic Accounts, VP of Sales UK & Europe, VP of Marketing North America. Prior to Mimecast Steve ran a media business in South Africa and in the early part of his career had roles in finance and sales. Steve has an MBA from the University of Cape Town and when he is not buried in his work he likes to keep fit and balance his other job as husband and father to three young boys.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.


Leadership, Lead Qualification, Prospecting, Sales Process, Sales Tools, Metrics


Motivation, Communication, Coaching, Talent, Productivity, Development, Leadership, Compensation, Sales Models, Metrics, Performance, Hiring, Recruiting, Vision, Mission, Lead Gen, Referrals, Marketing, Advertising, Cold calling, Networking, Product Knowledge, Databases, Closing, Methods, Organization, Tips, Objections, Questions, Opening, Measurements, Programs, Software, Social media, LinkedIn, Technology, Classes, Learning, Mobile, Volume, Activity, Measurement, Guideline, Goals, Margins