AA-ISP Webinar: How Does Your Inside Sales Team Measure Up?

Author: Trish Bertuzzi, The Bridge Group, Lauren Bailey, Factor 8
Posted: August 27th, 2015

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AA-ISP WEBINAR: How Does Your Inside Sales Team Measure Up?
Join AA-ISP Founder & Chairman, Bob Perkins, as he hosts a lively panel discussion around assessing the strengths and weaknesses of your Inside Sales organization and determining a clear road map for operational excellence.

Over the past several years, Inside Sales has seen a rapid increase on the responsibilities they have been given around revenue growth and customer success. Teams of all sizes are being asked to do more"¦ often times with less resources and inadequate training and direction. This webinar will take a close-up look at some of the standards which all teams should consider and assess in order to take their organizations to the next level of performance.

Long time consultants and Inside Sales industry experts Trish Bertuzzi and Lauren Bailey field live questions from attendees while providing tips on ways leaders can take their own teams to the next level.

The webinar will conclude with a brief overview of AA-ISP's ISOIâ„¢ (Inside Sales Organizational Index). Administered by the AA-ISP, the ISOIâ„¢ is our profession's first organizational certification designed to help meet the growing demands of today's Inside Sales operations.

Inside Sales Leaders who have an interest in understanding where their team stands in our growing profession.


Trish Bertuzzi
Trish Bertuzzi founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. Since founding The Bridge Group in 1998, Trish has been applying the knowledge she acquired through 20 years of business-to-business technology sales leadership to help Bridge Group clients build, evolve, and validate their inside sales strategies.

Prior to founding the Bridge Group, Trish designed and built best practice inside sales organizations for companies including Legent Corporation, Cadre Technologies, Bachman Information Systems, and Telesales, Inc.

Lauren Bailey After spending nearly 20 years launching and leading Inside Sales organizations around the World, Factor 8 President, Lauren Bailey has put her dual background in sales and training to work for companies launching and growing Inside Sales teams. She's worked with IBM, Ingram Micro, Microsoft, Fleetmatics, Grainger, Google, HP and many more.

She and her team of Inside Sales Experts at Factor 8 deliver frontline sales training workshops that are explosive with results. When classes put customized skills and techniques to work on the phones during training, they come back to class with huge activity, new Decision Makers, qualified accounts, appointments and SALES. No wonder 100% of Factor 8's training business comes from referrals!

Bob Perkins
A nationally-recognized Inside Sales innovator, Bob Perkins has extensive executive experience building and leading highly-successful Inside Sales organizations. During his career, he has created unique Inside Sales systems and structures, including team-selling models, compensation plans, rewards and recognition programs, performance management tools, and sales campaigns which have been adopted by many of the nation's largest companies.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.


Leadership, Coaching, Motivation, Sales Tools, Sales Training, Metrics


Asses, Assessing, ISOI, Inside Sales Organizational Index, Motivation, Communication, Productivity, Development, Leadership, Compensation, Sales Models, Metrics, Performance, Hiring, Recruiting, Vision, Mission, Demonstrations, Guidance, Best Practices, Benchmarks, Role playing, Examples, Talent, Incentives, Performance Reviews, Recognition, Promotions, Measurements, Programs, Software, Social media, LinkedIn, Technology, Classes, Learning, Mobile, Scripts, Role play, Guidelines, Shadowing, Tools, Time Management, Information, Effectiveness, Time Investment, Ongoing Training, Coaching, Ride-alongs, Volume, Activity, Measurement, Guideline, Goals, Margins


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