Account Planning Best Practices

Author: Chris Strandin, Business Development Manager, Sales Result Inc.
Posted: December 7th, 2015

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A thorough account plan provides many useful details about an account. Details are not useful unless they are put to use in a winning strategy. A good sales manager will use each detail from the account plan to formulate a particular part of the strategy that results in more closed sales. This article will share some common uses of the details from an account plan.


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