AA-ISP Webinar: Artificial Intelligence - it's here, it's real, and it's making a difference!

Author: Gary Gerber, Senior Director and Head of Product Marketing, Conversica
Posted: October 16th, 2015

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Salesforce CEO, Marc Benioff recently stated, "We're in an AI spring. I think for every company, the revolution in data science will fundamentally change how we run our business because we're going to have computers aiding us in how we're interacting with our customers."

But there's no "will happen,"...it's already happening! Come join Gary Gerber, Senior Director and Head of Product Marketing at Conversica, a company that pioneered AI for Sales over seven years ago, to learn the five best practices for significantly boosting the conversion rate of your leads into sales opportunities, and how AI can be applied to automate them.

- How Artificial Intelligence is revolutionizing Sales' ability to engage prospects
- Best practices for boosting lead conversion rates, with or even without automation
- How to optimize your Sales team's time spend and maximize their success

Gary Gerber is Senior Director and Head of Product Marketing at Conversica, provider of the first lead conversion software that uses an artificial intelligence persona to engage prospects in natural, two-way email conversations to qualify every single lead before turning it over to sales. Mr. Gerber brings extensive product leadership experience in security, sales automation, technology, payments, healthcare, non-profit and start up sectors in North America, Asia-Pacific, Latin America, Europe and the Middle East. An in-demand speaker and presenter, Mr. Gerber has headed Product Marketing, Product Development, and Product Innovation at multiple companies and is Inventor of record on seven international patents.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.


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