Optimizing your lead funnel is expensive and fraught with peril. Different leads are ready to buy at different times - how can you keep track of them all without overloading your sales team? How can you choose among the myriad lead management solutions available? Join Gary Gerber, Senior Director and Head of Product Marketing at Conversica and learn how to avoid the most common pitfalls on these essential areas of lead management:
Engagement - Traditional drip and nurture campaigns may be personalized, but they aren't personal. Verification - Many companies use expensive resources to obtain behavioral and demographic information on their leads.
Lead Follow-Up - Marketing and sales don't always agree on when and how often leads should be contacted.
WHO SHOULD ATTEND?
Marketing practitioners pay dearly for their leads, and Sales execs pay dearly to follow up on them. Both will benefit as they learn how to get the most out of every single one of them.
ABOUT OUR SPEAKER
Gary Gerber is Senior Director and Head of Product Marketing at Conversica, provider of the first lead conversion software that uses an artificial intelligence persona to engage prospects in natural, two-way email conversations to qualify every single lead before turning it over to sales. Mr. Gerber brings extensive product leadership experience in security, sales automation, technology, payments, healthcare, non-profit and start up sectors in North America, Asia-Pacific, Latin America, Europe and the Middle East. An in-demand speaker and presenter, Mr. Gerber has headed Product Marketing, Product Development, and Product Innovation at multiple companies and is Inventor of record on seven international patents.
Note: AA-ISP TRAINING TUESDAY IS A 30-MINUTE SESSION FOR AA-ISP MEMBERS ONLY AND RECURS EVERY 2ND TUESDAY AT 1PM EST.
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