Take a seat: on the evolving role of the Sales Development Representative

Author: Steven Broudy, Head of Account Development, Americas, MuleSoft
Posted: December 14th, 2015
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Overview

Touching on the evolving role of the Sales Development Representative (SDR), this paper wrestles with the implications of companies marginalizing their sales development organizations.

This paper touches on why it's crucial to reframe the value of the sales development organization to a company's Executive leadership. Hint: marginalizing your best talent bench -- probably not in adherence with "best practices."

Categories

Leadership, Frontline Reps

Keywords

Motivation, Communication, Coaching, Talent, Productivity, Development, Leadership, Compensation, Metrics, Performance, Hiring, Recruiting, Vision, Mission, Sales Skills

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