AA-ISP Webinar Series: Drastically Increase Productivity Through Workflow Automation

Author: Craig Rector & Guy De La Cruz, VanillaSoft
Posted: June 9th, 2016

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Join Guy De La Cruz, Vice President of Sales, and Craig Rector, Marketing & Communications Specialist for VanillaSoft, and learn how your organization can deploy Inside Sales specific strategies to increase sales.

Guy and Craig will cover topics such as:
-streamlining your activity through software automation
-how to increase salesperson productivity by using technology and proper cadence
-how to ensure that the sales strategy your company has designed gets consistently and effectively implemented throughout your organization

Inside Sales managers and administrators who want to learn how to take their sales team to the next level in performance and productivity.

Guy De La Cruz
As the Vice President of Sales, Guy is responsible for accelerating global customer and revenue growth and overseeing all new customer engagement and acquisition strategies.

Previously, Guy was a Director of Sales at Lenovo and held various sales and sales leadership positions throughout his career there. He was a key contributor to the leadership team that led Lenovo thorough a period of unprecedented growth in North America and drove over $750M in sales.

Craig Rector
As a Marketing and Communications Specialist at VanillaSoft, Craig is currently responsible for brand strategies and implementation across all marketing channels.

Craig has extensive experience in digital marketing, business development, and sales management. Prior to joining VanillaSoft, Craig co-founded and managed the sales and marketing operations for United Financial Relief, a successful consultation firm in the financial services vertical.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.


Leadership, Frontline Reps, Phone Sales, Email, Sales Process, Time Management, Sales Tips, Sales Tools, Voicemail


Simple, Cadence, Automation, Workflow, Communication, Talent, Productivity, Development, Leadership, Sales Models, Metrics, Performance, Techniques, Pitches, Sales Skills, Prospecting, Qualifying, Research, Closing, E-mail, Voicemail, Inside, Inside Sales, Telemarketing, Building a Pipeline, Products, Software, Structure, Call to Action, Do's and Don'ts, Methods, Organization, Objections, Questions, Opening, Product Knowledge, Scheduling, Appointments, Calendar, Effective, Tips, Guides, Priorities, Tricks, Cold Calling, Introductions, Pipelines, Measurements, Programs, Technology, Learning, Mobile, Scripts, Best Practices, Length, Guidelines, Introduction