AA-ISP Training Tuesday: The Building Blocks to a Successful Multi-Touch Strategy

Author: Sally Duby, The Bridge Group
Posted: June 14th, 2016

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Sending the right message at exactly the right time is critical in today’s customer-driven era.

Join Sally Duby of The Bridge Group in this interactive training session as she shares the essential elements needed to implement and manage an effective multi-touchpoint sales strategy, so that your sales organization can quickly reach more prospects with powered precision to maximize your outreach efforts.

Members will leave the session with takeaways on how a consistent, repeatable multi-touch methodology can:
• Improve team efficiency and deliver quality output of your team
• Add predictability into your sales process to gain a competitive edge
• Increase connection rates and positively impact lead-to-opportunity conversions

Inside Sales Professionals who wish to maximize their prospect engagement through varying forms of messaging.

Sally Duby is recognized as a leader in the Inside Sales movement, particularly in technology, since her career began at Oracle – one of the first tech companies to use Inside Sales. She went on to establish herself as one of the leading experts running an Inside Sales consultancy for 15 years, then joined Skype in 2011 to build a sales team focused on the corporate market. But in late 2013 Duby returned to her love – helping companies realize the full power and potential of Inside sales, where she currently consults sales executives and teams at The Bridge Group.

AA-ISP Training Tuesday is a 30-min session for AA-ISP Members only and recurs every 2nd Tuesday at 1pm ET.

This month's installment is sponsored by LiveHive.

Feel free to contact us with any questions and to share your thoughts at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.


Leadership, Frontline Reps, B2B Sales, Cold Calling, Phone Sales, Prospecting, Coaching, Email, Sales Process, Time Management, Sales Tips, Sales Tools, Sales Training, Voicemail


Motivation, Communication, Productivity, Development, Leadership, Compensation, Sales Models, Metrics, Performance, Vision, Mission, Cold Calling, Techniques, Pitches, Sales Skills, Prospecting, Qualifying, Research, E-mail, Voicemail, Product Knowledge, Purpose of call, Warming Up, Introductions, Appointment Setting, Gatekeepers, Inside, Inside Sales, Telemarketing, Products, Networking, Databases, Demonstrations, Guidance, Benchmarks, Role playing, Examples, Structure, Call to Action, Organization, Questions, Opening, Effective, Guides, Priorities, Tricks, Pipelines, Measurements, Programs, Technology, Classes, Learning, Mobile, Role play, Guidelines, Shadowing, Tools, Information, Effectiveness, Time Investment, Ongoing Training, Ride-alongs, Length, Introduction