AA-ISP Frontline Friday: Microsoft's LinkedIn Purchase - How it Impacts Sales and Marketing

Author: Kurt Shaver, Founder, The Sales Foundry
Posted: July 15th, 2016
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Overview

AA-ISP Frontline Friday: How Microsoft's Purchase of LinkedIn Impacts Your Sales and Marketing Strategies

OVERVIEW
Microsoft’s acquisition of LinkedIn for $26.2 billion is one of the largest tech acquisitions in 20 years. The acquisition of the world’s largest social network for business by the world’s largest software company is bound to have far reaching effects for many decades.

But what does it mean to your business right now?

The short answer is that companies need to become a “social business” now in order to remain competitive in the future. Waiting until LinkedIn is fully integrated in Windows XX is like sticking with typewriters when personal computers hit the market.

Join LinkedIn and Social Selling expert Kurt Shaver as he explains how this milestone deal will impact you and your sales teams.

WHO SHOULD ATTEND?
This interactive session is designed for salespeople and sales management leaders interested in staying competitive in the social networking era.

Attendees will learn:
-What’s in it for Microsoft?
-What changes can you expect in LinkedIn?
-What steps should your company and team take today to avoid getting left behind?

ABOUT OUR SPEAKER
Kurt Shaver, Founder of The Sales Foundry and a former Silicon Valley software sales executive, has spent the past five years (10,000 hours) training companies like Hewlett Packard, Ericsson, and CenturyLink on advanced LinkedIn and Social Selling techniques.

Note: AA-ISP FRONTLINE FRIDAY IS FOR AA-ISP MEMBERS ONLY AND RECURS EVERY 3RD FRIDAY AT 1PM ET.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

Categories

Leadership, Frontline Reps, Sales Research, Social Media

Keywords

Communication, Coaching, Productivity, Leadership, Sales Models, Metrics, Performance, Techniques, Pitches, Scripts, Sales Skills, Qualifying, Research, Social Media, Objections, E-mail, Market Area, References, Studies, Message, Interaction, Social Selling, Connections

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