AA-ISP Webinar Series: Creating an Account-Based Sales Strategy in 5 Easy Steps

Author: Josh Pittman, Vice President of Inside Sales, Velocify
Posted: August 18th, 2016

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Sales has been targeting contacts at key accounts for decades. So why has account-based selling become the hottest trend to hit B2B sales? Some sales experts believe it is the need for sales and marketing to align around what matters – personally connecting with your buyers. Having a deeper understanding of your buyer's goals and objectives and how your product or service can make a difference could help you win more sales.

Webinar attendees will walk away with a 5-step account-based sales strategy that you can share with your boss. You’ll gain:

• Tips on mapping out ideal buyer personas in partnership with marketing
• Ideas for personalized content to move buyers through the sales cycle faster
• Key metrics to measure and optimize your approach

Josh Pittman is the Vice President of Inside Sales at Velocify, a leading sales acceleration company based in Los Angeles, Ca. A seasoned Inside Sales expert with over 10 years of experience, Josh specializes in architecting, growing and leading sales organizations within the technology space. He has built numerous high performing teams throughout the country; most recently designing and executing the sales growth plan of Venice, Ca based startup Cargomatic. Josh also architected and implemented the sales structure and growth plan at Minneapolis based Sport Ngin, a leader in the emerging sports technology space. During his 4-year tenure at the high growth Washington DC social commerce startup Livingsocial, he built out an industry leading 100+ rep Inside Sales team while driving numerous successful pilot initiatives.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.


Leadership, Lead Qualification, Prospecting, Sales Process, Sales Tips, Metrics


Account-Based Sales, Strategy, Company Profile, Buyer Persona, Buyer Journey, Communication, Coaching, Talent, Productivity, Development, Leadership, Sales Models, Metrics, Performance, Vision, Mission, Referrals, Guideline , Marketing, Advertising, Objections, Databases, Lead Gen, Closing, Organization, Tips, Questions, Opening, Product Knowledge, Tricks, Methods, Best Practices, Pipelines, Volume, Activity, Measurement, Goals, Margins


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