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BANT is Not a Qualified LeadAuthor: Dan Marx, CEO, Supply Chain ConnectionPosted: August 7th, 2017Download |
Dan Marx says "BANT is an old way of qualifying leads. Unfortunately, call centers still use this as criteria for a qualified lead. BANT (Budget, Authority, Needs, and Timeline) only identifies a target market, it does nothing to qualify a lead." Download the article to learn why.
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Lead Gen, Guideline , Marketing
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