BANT is Not a Qualified Lead

Overview

Dan Marx says "BANT is an old way of qualifying leads. Unfortunately, call centers still use this as criteria for a qualified lead. BANT (Budget, Authority, Needs, and Timeline) only identifies a target market, it does nothing to qualify a lead." Download the article to learn why.

Categories

Lead Qualification

Keywords

Lead Gen, Guideline , Marketing

Actions

• Submit a White Paper
• Submit a Best Practice
• Ask Our Experts a Question