AA-ISP Webinar Series: Achieving Success with Account-Based Selling

Author: Kristen Bohn, Enterprise Account Executive, LinkedIn
Posted: October 19th, 2017
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Overview

Account-based selling (ABS)—It’s a hot topic that is showing real results. This holistic, highly personalized sales approach is increasing close rates, offering more value to the customer, and building sustainable relationships with customers. But how exactly is ABS executed?

Hear from LinkedIn on how they have their sales team's go through the ABS process to garner results and stay ahead of the curve. Get specific, go-to-market tactics, beginning with selecting and breaking into strategic accounts to providing highly customized information to close key deals.

WHAT YOU WILL LEARN:

  • How account-based selling differs from commonplace sales strategies
  • How to flawlessly execute a personalized selling approach
  • Targeted sales plays to engage key accounts


ABOUT OUR SPEAKER
Kristen Bohn, Enterprise Account Executive, LinkedIn

"My sales career began more than 15 years ago when going door-to-door collecting business cards was considered a viable tactic to uncover prospects. Back then, I was routinely told to keep it moving by overzealous security guards. Thankfully, those days are long gone. I count myself among the lucky who have access to tools that leverage the more effective discipline of social selling. Now at LinkedIn, I work with sales leaders to maximize productivity and efficiency for their teams by adopting our sales solution, Sales Navigator. Imagine it, no more cold calling (or door knocking!)

I've had a diverse sales background, and over all my years of selling, I’m most passionate about building relationships with my customers and ensuring their success."

Categories

Frontline Reps, Prospecting, Sales Tips, Sales Tools, Sales Training, Social Media

Keywords

Account-Based Selling, ABS, Tactics, Target, Understand, Engage, Outreach, Personalization, Communication, Cold Calling, Techniques, Prospecting, Research, Social Media, Tips, Best Practices, Examples, Call to Action, Methods, LinkedIn, Technology, Tools, Message, Social Selling, Connections

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