AA-ISP Webinar Series: How to Use Video to Create Connections with Your Prospects

Author: Matt Singer, CEO, Videolicious
Posted: November 3rd, 2017

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According to Gallup, only 29% of customers feel fully engaged in the sales process. Creating emotional impact and engagement through sales outreach efforts can yield actionable results that will help to forge relationships and drive sales. In addition to regular sales metrics, sales teams need to consider the emotional connections their content and interactions make with customers. Incorporating video into sales outreach can help your reps and their message stand out and help to deepen connections with customers in a way traditional mediums like phone and email can’t match.

• Why Connecting and Creating Emotional Engagement with Prospects Matters
• How To Measure Emotional Engagement
• How To Use Video in your Sales Efforts to Create Connections

At age 24, Matt Singer, Co-Founder & CEO of Videolicious, began selling products on QVC. He went on to sell more than 500,000 products through the TV shopping channel, which impressed him with its power to inform, connect, and introduce audiences to new products and ideas in a relaxed, entertaining way. Matt has also produced TV and music projects for artists such as George Clooney, James Earl Jones, Paul McCartney, Billy Joel, Ray Charles, and The New York Philharmonic. He graduated summa cum laude and Phi Beta Kappa from Yale, where he received a BA in music.


Frontline Reps, Prospecting, Sales Tips, Sales Tools


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