International Webinar: Social Selling and the Need for a Hybrid Approach

Author: Robert Hylkema and Laura Nuhaan, The Andeta Group
Posted: November 7th, 2017

Back To Knowledge Center


In this digital age it is critical that (inside) sales and marketing work closely together to be able to respond to the needs of prospects and customers. A standard approach will not do anymore. Marketing and (inside) sales have to work in a different way. Social Selling is an excellent first step. In this webinar we will discuss a model to implement social selling within (inside) sales organizations and pay attention to the key sucess factors for social selling: alignment, content marketing and value based messaging and selling.

  • Latest trends and developments impacting your (inside) sales
  • The need for a customer centric and thus more hybrid sales approach
  • Best practices on digital selling
  • How to align sales and marketing
  • A easy to implement model for social selling

Laura Nuhaan and Robert Hylkema are both partner at The Andeta Group a hands-on consultancy firm that helps management redefine sales strategies and transform their sales organizations to the digital world of today with stellar programs for Social Selling, Account Based Sales and Marketing (content) for Sales. Both have worked for many years in Silicon Valley as well as in Europe.


Sales Process, Social Media, Chapter Meeting


Sales Models, Metrics, Prospecting, Social Media, Marketing, Best Practices, Social Selling