AA-ISP Webinar Series: How B2B Purchasing Decisions Have Changed

Author: Curtis Bendt, MarketJoy
Posted: July 26th, 2018

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Join us for a discussion on how purchasing decisions have changed. We will discuss the different personas and the various lead gen channels used to target them. Marketing professionals need to be aware of these buyer personas and how they make buying decisions. Understanding these personas will assist in the creation of effective lead generation channels that fetch more leads and further enhance your company's pipeline.


Curtis Bendt, MarketJoy


B2B Sales, Lead Qualification, Prospecting


Buyer Personas, B2B Lead Generation, B2B Lead Gen, Lead Generation Channels, Lead Generation, Lead Gen, Marketing, Problem solving, Building a Pipeline, Best Practices