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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Author: Curtis Bendt
Posted: July 30th, 2018

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Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy. This best practice PDF explores the paradigm of strategic value-based discounting for both marketers and salespeople involved in the business-to-business (B2B) industry.