AA-ISP Providence Chapter Webinar:

Author: David Masover & Tom Stearns
Posted: October 2nd, 2018

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Open right and the close is easy - but how?

A step-by-step guide to opening a sale the right way and carrying the momentum through to a simple, easy and seamless close.

 “If you open the sale right, then closing should be easy.”

Expressions like this are increasingly common and for good reason. In the internet era/attention economy, it’s harder to get the attention of your prospect and prospects have an easier time getting information about your products and services without you than ever before. So yes - getting the conversation started is harder than it has ever been - but what about closing? Is it true that once you capture attention then the close is easy or are there some ways to open that can carry you through to a higher likelihood for an easy and successful close?

In this one-hour webinar, we will reverse engineer a successful sale that is simple to close because of the way it was opened, and show how the core of an opening destined for success can be carried through to the end, making the entire process customer-focused, solution-oriented, and easier to manage to a successful conclusion.

About the Presenter:

David Masover has over 30 years of B2B sales experience including roles from front-line, commission-only rep to VP of sales. He is an Amazon best selling author of three books on sales and sales management and is a co-founder of Branders.com, the world's largest online seller of promotional products. David is currently engaged in private sales coaching, consulting, blogging and writing. You can learn more about David and reach him through his website at www.davidmasover.com.

Host: Tom Stearns - AA-ISP Providence Chapter Co-President