AA-ISP Training Tuesday: Why Email Lead Generation Works and How to Work It!

Author: Curtis Bendt, MarketJoy
Posted: December 11th, 2018

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In this session, we will walk you through the anatomy of a successful email-based lead generation cadence. Email-driven lead generation cadences can yield a 38X ROI when handled correctly. Our presenter brings 30 years of experience to the conversation and has built sales and lead generation teams for companies like CBS, CNET, and Ziff Davis.

During this presentation, we will dissect an email cadence into its key components and provide insight into how to ensure each component yields the necessary results.

We know the insight and experience shared will help your internal lead generation efforts, so please set the time aside!

Training Tuesday Host:

Richard Harris, The Harris Consulting Group


Curtis Bendt, MarketJoy


Frontline Reps, Appointment Setting, B2B Sales, Prospecting, Email, Sales Process, Sales Tips, Sales Tools


Communication, Techniques, Scripts, Sales Skills, Prospecting, Qualifying, E-mail, Follow up, Lead Generation, Scheduling, Appointments, Follow ups, Appointment Setting, Lead Gen, Marketing, Tips, Best Practices, Structure, Call to Action, Methods, Effective, Tricks, Pipelines, Guidelines, Tools, Effectiveness, Activity