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AA-ISP Webinar Series: Product Differentiation Is Dead. Win with HOW You Sell Instead

Author: Chris Orlob
Posted: March 14th, 2019


Today, buyers can't tell the difference between you and your competitors. Relying on your product to win triggers brutal competitive bake-offs. Today, you differentiate with what you say, do, and write during the sales process. 

In this webinar, you'll learn how to do that, step-by-step:

  • 2 trends that prove product differentiation is dying (and soon to be totally dead)
  • 7 selling tactics that help you beat the competition without dropping your price
  • Why relying on your product to beat competitors is a losing strategy (even if your product is unique)
  • How to create the perception that your product is better (even if it's not)
  • How to avoid a side-by-side feature war or competitive bake-off

Sign-up today, so you can learn how to win the unfair share of your market.


Chris Orlob, Gong