AA-ISP Webinar Series: Product Differentiation Is Dead. Win with HOW You Sell Instead

Author: Chris Orlob
Posted: March 14th, 2019

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Today, buyers can't tell the difference between you and your competitors. Relying on your product to win triggers brutal competitive bake-offs. Today, you differentiate with what you say, do, and write during the sales process. 

In this webinar, you'll learn how to do that, step-by-step:

  • 2 trends that prove product differentiation is dying (and soon to be totally dead)
  • 7 selling tactics that help you beat the competition without dropping your price
  • Why relying on your product to beat competitors is a losing strategy (even if your product is unique)
  • How to create the perception that your product is better (even if it's not)
  • How to avoid a side-by-side feature war or competitive bake-off

Sign-up today, so you can learn how to win the unfair share of your market.


Chris Orlob, Gong


B2B Sales, Objection Handling, Phone Sales, Prospecting, Coaching, Sales Process, Sales Research, Sales Tips


Productivity, Sales Models, Techniques, Research, Presentations, Problem solving, Methods, Message