AA-ISP Training Tuesday: Measuring the ROI of Social Selling

Author: Joël Le Bon Ph.D. | Bob Perkins, AA-ISP | Brad Elrod, FRONTLINE Selling
Posted: August 13th, 2019
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Overview

Social Selling is a way to prospect, develop relationships, and to advance and close more deals.  Despite the promise of social, research has shown not only inconsistent use of Social as a selling tool, but also the inability to determine if social selling really helps to close more deals and increases ROI. 

In this session, attendees will learn the following: 

  • Research on the current state of social selling
  • Why Social is inconsistently adopted and used today
  • How Social can drive improved prospecting and sales
  • Ways to deliver on the promise of Social
  • A look into the AA-ISP’s new Social Selling platform – AA-ISP Social

Join us for this interactive Training Tuesday webinar as our thought leaders share insights and tips to improve your Social Selling activity and results!

Speakers:

Joël Le Bon Ph.D.
Bob Perkins, AA-ISP
Brad Elrod, FRONTLINE Selling