AA-ISP Webinar Series: Flip the Script - How to Personalize at Scale

Author: Becc Holland, Chorus.ai
Posted: August 30th, 2019

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Traditional sales approaches have taught us that in order to build pipeline, you need to aim high, ask for a referral, and do it at mass scale.

Today's buyers expect a totally different experience, beginning with education on how similar teams and organizations in their space are solving the same challenge. But how do you scale personalized messages and make it into a machine?

Listen as we unpack the messaging structure that answers those questions, enabling reps to make personalized messaging scalable and repeatable while improving quota attainment quickly.

You'll learn:

• What should reps and SDRs personalize?
• How to construct 100% tailored messaging without losing consistency
• How to scale personalized emails and calls by balancing “volume” and “quality”


Becc Holland, Chorus.ai


B2B Sales, Closing Techniques, Cold Calling, Prospecting, Email, Sales Tips, Sales Training


Coaching, Development, Cold Calling, Scripts, Sales Skills, Prospecting, Closing, E-mail, Guideline , Tips, Building a Pipeline, Best Practices, Examples, Structure, Call to Action, Do's and Don'ts, Methods, Questions, Effective, Tricks, Pipelines, Learning, Tools, Effectiveness


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