AA-ISP Webinar Series: 3..2..1..Liftoff: Product Launch is Go, Ready or Not!

Author: Meredith Odgers, Qstream
Posted: November 13th, 2019

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Launching a new product?

Is your sales team enabled to sell it?

This year the world is celebrating the 50th anniversary of man landing on the moon. The precise preparation by NASA and the crew made for a bumpy, yet incredibly successful, mission that has had lasting impact on space exploration and scientific advancement ever since.

Planning for a flawless business, product, service or campaign launch should be no different for front-facing teams who all have touch points across the customer journey and are responsible for an exceptional experience from first contact to deal close to renewal.

Join us for a talk that highlights some practical lessons that came out of the Apollo 11 mission that sales and marketing can carry forward to keep your customers delighted and your business winning.

What attendees can expect to learn:

  • How to approach sales training and enablement as a cross-functional exercise with cross-functional benefits
  • How to ensure your team has the knowledge and skills to sell your new product
  • Ways technology can engage sales and marketing teams in job-critical learning to improve performance


Meredith Odgers, Director of Marketing, Qstream


Frontline Reps, B2B Sales, Coaching, Motivation, Sales Tips, Sales Training, Metrics


Microlearning, Motivation, Talent, Productivity, Consistency, Product Knowledge, Fielding Questions, Best Practices, Measurements, Technology, Learning, Mobile, Effectiveness, Ongoing Training, Measurement