Sales Apprenticeships

Author: Sarah James, Mercuri International (UK) Ltd
Posted: January 24th, 2020

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Are Sales Apprenticeships Suitable for Experienced Sales Professionals as well as New Recruits?

Apprenticeships are suitable for anyone interested in improving their knowledge sets, skill sets or behaviours within their current role, or a role they want to move into. They are a great way to upskill existing staff, as well as a way to recruit new talent into the business.

The Sales Executive Level 4 standard was released by the Institute for Apprenticeships at the beginning of November 2018. The Sales Executive Level 4 Standard lasts up to 18 months and the government offers £6,000 funding per learner, funded through your Apprenticeship Levy fund.

The skills developed during the Sales Executive Level 4 include a range of analytical skills (such as customer needs and customer engagement) as well as sales planning and preparation, negotiation and closing techniques and how to prospect (gather intelligence on the market).

In this White Paper, you'll find some of the common questions about the Sales Executive Level 4, answered by Dan Hodgetts, Apprenticeship Consultant at Mercuri International, a nationwide Apprenticeship Learning Provider.


Leadership, Frontline Reps, B2B Sales, Coaching, Sales Tips, Sales Training


Motivation, Coaching, Development, Hiring, Recruiting, Sales Skills, Tips, Inside Sales, Networking, Best Practices, Performance Reviews, Classes, Learning, Role play, Ongoing Training


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