Win More with Compelling Proposal Win Themes

Author: Jason Anderson, Expedience Software
Posted: January 28th, 2020
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At a time when proposal volumes are increasing and response turnaround times are shrinking, sales and proposal teams need to spend their time on content that will drive engagement and positive evaluation scores – and win themes are a critical piece of the equation. This article shares best practices in win-theme development, citing industry sources such as APMP and shares insight into how software tools can streamline and integrate win-theme identification instantly within an RFP document.