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Why Proposal Automation Software? A Deeper Look at the Costs of Manual Proposal Processes

Author: Jason Anderson
Posted: February 18th, 2020

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HubSpot’s Sales Statistics (2019) finds that more than half of buyers say the best way to create a positive sales experience is to respond in a timely manner. And we all know that proposals – especially manually created ones – are anything but fast.

RFPs are increasing at an alarming rate, as are requests or proactive (non-RFP) proposals typically handled by sales teams. Salespeople already are time-constrained – HubSpot’s survey finds that salespeople only spend one-third of their day talking to prospects. Yet, it takes an average of 18 calls to actually connect with a buyer.

In this white paper, sales teams and other proposal contributors can better understand the direct and indirect costs of manual proposal processes to determine if investing in a proposal automation makes business sense.

Paper includes a Needs Assessment Calculator to measure the impact proposal automation software can have.


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