AA-ISP Knowledge Center

Inside/Digital Sales Webinars, Research, Best Practices, and Expert Q&A for Sales Leaders & Reps

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59:08

AA-ISP Training Tuesday: Upsell Your Existing Customers

Rather than chasing aggressively after new business this year, many companies are focusing even more on their existing customers. After all, your existing customers know you. You’ve proven your value. And you don’t need to work so hard to convince them to do more business with you—...

Published: May 9th, 2023

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Solution Brief: Changing Your Sales Outcomes

A recent study found that B2B vendors lost over $1.5B in revenue they could have won, according to potential buyers.The risk of losing a deal you think you’re on track to win—can’t be ignored.The good news? Sales activities that cost companies billions are easily correctable. ...

Published: May 3rd, 2023

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53:16

AA-ISP Training Tuesday: Win Back Lost Customers with This Messaging Framework

Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to leave. But does that mean it’s over for good? Or could there be a way to win them back?In this interactive Training Tuesday replay with Doug Hutt...

Published: Apr 11th, 2023

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1:19

Join us at DigitalNow Revenue Summit

The Premier Revenue Leadership Event More than ever, sellers can’t close deals alone. Buyer-preferred digital experiences call for a fully aligned revenue organization, from marketing to sales to enablement to customer success. The digital-first environment isn’t just next…it’...

Published: Mar 14th, 2023

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59:19

AA-ISP Training Tuesday: Acquiring New Prospects vs. Expanding Existing Customers

Over half of companies use the same approach for every marketing and sales conversation. They stake their strategy on one-size-fits-all messages and tactics for both customer acquisition and customer expansion. But these companies are unwittingly putting their revenue in jeopardy. Behavioral studies...

Published: Feb 14th, 2023

This item is available to AA-ISP Members

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53:09

AA-ISP Training Tuesday: Build Cross-Sell Success with Your Sales Engagement Platform

Want to know how to actually set up your sales engagement platform for an efficient and effective cross-sell motion? Join us for actionable, “you can do this tomorrow” takeaways from a real-world B2B DecisionLabs field trial conducted with an $86B+ multinational corporation. Our field an...

Published: Jan 17th, 2023

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44:13

AA-ISP Workshop: Building a Strong BDR Team

Whether you're looking to generate new leads or qualifying the leads that have already found you, having a top-notch BDR/SDR function is critical to the overall success of your organization. But what are the key factors to building and maintaining this team?  During this workshop replay, Ernest...

Published: Dec 14th, 2022

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40:33

AA-ISP Webinar: How to Win Deals in a Hybrid World - 5 Essential Virtual Selling Practices

Virtual sales success requires new ways of thinking. Transferring the old ways of doing business to the new hybrid selling environment won’t cut it. You must implement essential virtual selling processes or your team will fall short with today’s buyers. And change must come not only from...

Published: Nov 28th, 2022

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57:03

AA-ISP Training Tuesday: Selling on a Cadence Instead of an Expense Account

During this replay, researcher Frank Pinder will share results from recent real-world, controlled field trials showing some of the most effective techniques for omni-channel selling today. The share of revenue attributable to the digital sales channel is expected to increase over the next three year...

Published: Nov 15th, 2022

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58:48

Executive Discussion: Demystifying AI-Guided Selling: What Every Sales Leader Should Know

B2B sales has changed—and AI-guided selling is one of the new tactics of winning sales teams.  In this session replay, we discuss: AI-assisted sales benefits for both buyers and sellers How to improve sales performance and revenue with AI – if your organization is seeing success or...

Published: Nov 10th, 2022

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59:28

AA-ISP Roundtable: What is a Salesperson Really Worth?

A New Perspective on Measuring Sales Rep and Team Performance One of the most important metrics used in making important financial decisions in any business is the Net Present Value (NPV) calculation.  Historically NPV has been used to determine whether an investment in new assets like a piece ...

Published: Oct 27th, 2022

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58:15

AA-ISP Executive Briefing: People, Process, and Technology - How to Evaluate for 2023

The world has changed but the demands are still the same. Sales leaders are pressured to meet goals despite the changing world. Driving top revenue, increasing sales velocity, and improving close rates are top priorities for sales professionals everywhere. How do you stand out from all the rest? In ...

Published: Oct 25th, 2022

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