AA-ISP Knowledge Center

Inside/Digital Sales Webinars, Research, Best Practices, and Expert Q&A for Sales Leaders & Reps

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1:19

Join us at DigitalNow Revenue Summit

The Premier Revenue Leadership Event More than ever, sellers can’t close deals alone. Buyer-preferred digital experiences call for a fully aligned revenue organization, from marketing to sales to enablement to customer success. The digital-first environment isn’t just next…it’...

Published: Mar 14th, 2023

This item is available to AA-ISP Members

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53:05

AA-ISP Training Tuesday: The Science of Customer Apologies

Supply chain disruptions, corresponding shortages, and the “great reshuffling” of the labor market have led to an exceptionally arduous business environment. No matter how you spin it, telling a customer “I’m sorry” is never easy. So, is it possible to effectively handl...

Published: Mar 14th, 2023

This item is available to AA-ISP Members

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Inside the Buyer's Brain: Getting Sellers Engaged

All the effort your marketers put into crafting the most persuasive collateral for sales gets wasted if you can’t convince your sellers to use it. Worse yet, when sellers don’t use what marketing provides, they often spend hours every week re-creating their own content to use in customer...

Published: Mar 6th, 2023

This item is available to AA-ISP Members

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44:13

AA-ISP Workshop: Building a Strong BDR Team

Whether you're looking to generate new leads or qualifying the leads that have already found you, having a top-notch BDR/SDR function is critical to the overall success of your organization. But what are the key factors to building and maintaining this team?  During this workshop replay, Ernest...

Published: Dec 14th, 2022

This item is available to AA-ISP Members

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40:33

AA-ISP Webinar: How to Win Deals in a Hybrid World - 5 Essential Virtual Selling Practices

Virtual sales success requires new ways of thinking. Transferring the old ways of doing business to the new hybrid selling environment won’t cut it. You must implement essential virtual selling processes or your team will fall short with today’s buyers. And change must come not only from...

Published: Nov 28th, 2022

This item is available to AA-ISP Members

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57:03

AA-ISP Training Tuesday: Selling on a Cadence Instead of an Expense Account

During this replay, researcher Frank Pinder will share results from recent real-world, controlled field trials showing some of the most effective techniques for omni-channel selling today. The share of revenue attributable to the digital sales channel is expected to increase over the next three year...

Published: Nov 15th, 2022

This item is available to AA-ISP Members

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58:48

Executive Discussion: Demystifying AI-Guided Selling: What Every Sales Leader Should Know

B2B sales has changed—and AI-guided selling is one of the new tactics of winning sales teams.  In this session replay, we discuss: AI-assisted sales benefits for both buyers and sellers How to improve sales performance and revenue with AI – if your organization is seeing success or...

Published: Nov 10th, 2022

This item is available to AA-ISP Members

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1:05:27

AA-ISP Portugal & San Diego Chapters: Does B2B cold outreach work in North America anymore?

Does B2B cold outreach work in North America anymore?   Over the last two years COVID-19 rapidly evolved inside and outside sales into “remote selling” as everyone was forced to reach their prospects from a home office. From the buyer’s standpoint, this trend only made them wa...

Published: Nov 8th, 2022

This item is available to AA-ISP Members

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59:28

AA-ISP Roundtable: What is a Salesperson Really Worth?

A New Perspective on Measuring Sales Rep and Team Performance One of the most important metrics used in making important financial decisions in any business is the Net Present Value (NPV) calculation.  Historically NPV has been used to determine whether an investment in new assets like a piece ...

Published: Oct 27th, 2022

This item is available to AA-ISP Members

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58:09

AA-ISP Workshop: How to Use Storytelling Principles to Drive Buyer Interest and Align Messaging

Business leaders are saturated daily with incoming messages from AEs and SDRs. The proliferation of messages makes it hard to stand out. Trends like personalization and “pattern breaking” help. But what about your value prop? What if we can take lessons from ancient storytelling princip...

Published: Oct 19th, 2022

This item is available to AA-ISP Members

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1:00:52

AA-ISP Executive Briefing: The Recipe for an Exceptional Sales Rep

Are you still relying on 20% of your sales reps to meet 80% of your quota? Do you ever wish you could get more of your mid-low performing reps up to rockstar status? With a downturn in the economy, sales leaders are being asked to do more with less. And while there is both an art and science to sell...

Published: Sep 20th, 2022

This item is available to AA-ISP Members

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1:05:18

AA-ISP Training Tuesday: Skip the 20-Questions Game and Win the Sale

Your buyers don't want to play the 20-questions game. It irritates them, and it's a selfish ploy for sellers—not to mention ineffective. In this Training Tuesday replay, you'll learn to use Unconsidered Needs and a technique called DIQ (Data - Insight - Question) to create the energy and provo...

Published: Sep 13th, 2022

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1-800-604-7085 x 130
American Association of
Inside Sales Professionals
18124 Wedge Pkwy #2047
Reno, NV 89511