AA-ISP Knowledge Center

Inside Sales Webinars, Best Practices, White Papers, and Expert Q&A

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AA-ISP Training Tuesday: Why Email Lead Generation Works and How to Work It!

In this session, we will walk you through the anatomy of a successful email-based lead generation cadence. Email-driven lead generation cadences can yield a 38X ROI when handled correctly. Our presenter brings 30 years of experience to the conversation and has built sales and lead generatio...

Published: Dec 11th, 2018

AA-ISP Webinar Series: Modern Calling - How to Best Leverage the Phone to Reach Prospects in 2019

Learn about challenges and best practices related to cold calls, cadence follow up calls, inbound lead response calls and more. We will review tips and strategies to win more often.  Anyone interested in increasing pipeline by improving phone productivity should attend. &...

Published: Dec 5th, 2018

AA-ISP Training Tuesday: Why CRM Implementation Fails in Companies

Why CRM Implementation Fails in Companies: Unclear Vision User Adoption Lack of Continued Support This session is targeted toward anyone in Sales, whether you are involved in the CRM imp...

Published: Nov 13th, 2018

AA-ISP Monthly Member Orientation Session

AA-ISP MONTHLY MEMBER ORIENTATION SESSION Whether you are a new or existing member, our Monthly Member Orientation Session will help you learn how to get the most out of your AA-ISP membership. We cover new website additions, the best resource...

Published: Oct 22nd, 2018

AA-ISP Training Tuesday: Keeping Sales Folks Motivated

Join us for this hands-on training session to get your sales teams motivated! What you will learn: Understand Sales Environment, Structures and Pressures The need for a happy staff...

Published: Oct 9th, 2018

AA-ISP Webinar Series: Are You Hiring for Attitude, or Hiring for Experience?

If you’re an emerging company, building a sales team is a critical step towards achieving the success you envision. Competing for proven, high-priced sales talent is tough. Instead, you've decided to bring on smart, eager recent grads with no sales experience but great attitudes, ...

Published: Oct 4th, 2018

AA-ISP Providence Chapter Webinar:

Open right and the close is easy - but how? A step-by-step guide to opening a sale the right way and carrying the momentum through to a simple, easy and seamless close.  “If you open the sale righ...

Published: Oct 2nd, 2018

AA-ISP Webinar: The Science of Persuasion in Inside Sales (continued)

Continuing the conversation from July's Training Tuesday... ...

Published: Sep 19th, 2018

AA-ISP Webinar Series: "Funny, You Should Say That!" - Humor's Impact on Selling

Jon Selig sold tech for 12 years, and it was a very well-paid internship for his career in stand-up comedy. The similarities between sales and stand-up are staggering (sales is stand-up comedy with much slower rejection).  Jon highlights how humor impacts your prospects, s...

Published: Sep 12th, 2018

AA-ISP Training Tuesday: From Rock Star to Movie Star: Better Social Selling with Video

Social selling is no longer optional, and modern sales organizations need to stand out in order to reach modern buyers. Video is the solution. Not only is video the most engaging and most popular form of content available today, but it also creates real connections with buyers that...

Published: Sep 11th, 2018

AA-ISP Training Tuesday: Are Inside Sales Incentives Incentivizing?

Innovation within Inside Sales has grown tremendously in the past decade with better tools, training, and even artificial intelligence. Unfortunately, Inside Sales compensation has remained constant for the last several decades. Hence, it should not be a surprise that attrition rates and ov...

Published: Aug 14th, 2018

AA-ISP Webinar Series: How to Build a Winning Sales Culture

Most companies take a passive approach to company culture but building company culture in an Inside Sales team is essential to the success of any organization. Join this webinar and walk away with clear building blocks to develop your team so they are memorable, intriguing, and data driven....

Published: Aug 9th, 2018

AA-ISP Webinar Series: How B2B Purchasing Decisions Have Changed

Join us for a discussion on how purchasing decisions have changed. We will discuss the different personas and the various lead gen channels used to target them. Marketing professionals need to be aware of these buyer personas and how they make buying decisions. Understanding these personas ...

Published: Jul 26th, 2018

AA-ISP Webinar Series: Starting an APAC Inside Sales Team

Learn how Inside Sales as a profession is growing and developing in APAC. Zeenath Kuraisha shares with the AA-ISP community the basic Inside Sales set-up requirements for immediate GTM, global stakeholder considerations, and the basic financial and set-up structures. ...

Published: Jul 20th, 2018

AA-ISP Training Tuesday: The Science of Persuasion in Inside Sales

Learn about how the latest in machine learning from the world’s top research laboratories is being used to measure hidden micro-expressions in conversations and how these metrics can be used to groom the next generation of Inside Sales star players. ...

Published: Jul 10th, 2018

AA-ISP Webinar: Transformational Hiring

Transformational Hiring - Modernizing the Recruiting Process by Bringing in Science, Marketing and Sales Hiring Managers and HR Professionals (Sourcing and Recruiting) should join this session as we discuss the following topics... &l...

Published: Jun 28th, 2018

AA-ISP Webinar Series: It's About Time - and Therefore, MONEY!

Get your sales team to master time, and they can master sales. But making the most of their precious selling time is impossible if you and they don't know the time cost and information impact of the core Inside Sales activities that compete for their time: phone, email, social outreach, and...

Published: Jun 14th, 2018

AA-ISP Training Tuesday: Trends in Sales Process Automation for an End-to-End Sales Cycle

Our discussion will be centered around why the modern professional sales person needs to be very technology and systems literate today. We will look at the various ways prospects and customers are engaged. Finally, we will look at deve...

Published: Jun 12th, 2018

AA-ISP Webinar Series: How to Take Your Leads and Convert them to Revenue… FAST!

The recent 2018 AA-ISP Top Challenges and Trends research indicates that leads, and their resulting ROI, remain a top challenge for inside/digital sales organizations.  From pre-call research through the discovery call, to forecast and revenue, getting enough leads that produce rea...

Published: May 9th, 2018

AA-ISP Training Tuesday: How To Leverage 'Personality' As Your Competitive Advantage in Sales

How can sellers express their personal brand (and not fall into the "persona" trap) while gaining the attention and loyalty of their busy prospects? Sales leaders need to help reps create continuity of company brand experience across channels while still supporting individual crea...

Published: May 8th, 2018

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American Association of
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1-800-604-7085 x 130
American Association of
Inside Sales Professionals
1593 112th Court W.
Inver Grove Heights, MN 55077