AA-ISP Knowledge Center

Inside/Digital Sales Webinars, Research, Best Practices, and Expert Q&A for Sales Leaders & Reps

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Checklist: 5 Tips to Make Complex Content More Memorable

To make your sales presentations easier to remember, you might think it makes sense to explain any complex concepts in a simple way.But the brain needs some complexity to remain interested. In many cases, you might need to add extra details to make your content more memorable.You don’t need to...

Published: Sep 21st, 2023

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Checklist: Fresh Perspectives on Authenticity - Sales Do's and Don'ts Based on Neuroscience

bringing your authentic self to business meetings You want to build a meaningful connection with your buyers, especially in a virtual setting, so you want them to get to know you.But business meetings are also an environment where there are some expected norms. Your buyers likely anticipate certai...

Published: Sep 19th, 2023

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2023 The State of B2B RevOps Benchmark Report: Strategizing Growth in a Dynamic Landscape

Confronting the profound change of 2023, the B2B sector stands ata crossroads of innovation, risk, and opportunity. Economicuncertainties, technological paradigms, and evolving marketdemands continue to influence B2B RevOps strategies, compellingorganizations to recalibrate and innovate to support t...

Published: Sep 18th, 2023

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Report: Communicating Complex Content to Global Buyers

To fully sell the advantages of your solution, you must share some complex information with your buyers. And with the growth of the global economy, you also need to articulate the value of your complex solutions to buyers from different cultures. What can you do to ensure these buyers rememb...

Published: Sep 7th, 2023

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2023 State of AI in Sales Survey

Salesloft polled more than 500 US-based sales executives to understand roadblocks to success and how AI can solve common business challenges and improve the sales process and revenue outcomes. Get your copy now!

Published: Aug 30th, 2023

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Report: The Impact of Buyer Engagement and Sentiment on Deal Outcomes

Uniphore took a deep dive into the B2B landscape. They surveyed over 500 buyers and sellers in North America, mostly from enterprise organizations, with over 5,000 employees. Get their report full of invaluable insights into market trends, buyer behaviors, and industry benchmarks here....

Published: Aug 4th, 2023

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Meeting Setting Metrics 2023 by Kronologic

See the latest data from Kronologic on using the calendar as an engagement channel to make the buyer's experience much easier than ever before. For background and context on the data, read Kronologic's full blog post here. ...

Published: Aug 1st, 2023

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E-book: Why Return - Using Behavioral Research to Win Back Lost Customers

Your once-loyal customer decided to leave. But does that mean it's over for good? Or could there be a way to win them back? Get this e-book to find out what kinds of messages will persuade your lost customers to return.

Published: Jul 20th, 2023

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Digital Selling Trends

With Dr. Leff Bonney at Florida State University Sales Institute, we surveyed senior sales leaders about digital selling before, during, and "after" COVID. Find out what they said in this infographic....

Published: Jul 18th, 2023

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Quick Guide: Plan Your Strategy - The Five Value Conversations

This quick guide covers the essential concepts you need to refresh your knowledge and tailor your messages to win all five Value Conversations when you're in the moment with your buyer....

Published: Jun 29th, 2023

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Checklist: Bring Back Your Buyer's Brain When it Starts to Wander

When you’re sharing content with your prospects, you want to make sure they are engaged and remember your message. But their minds will naturally drift away from it at some point. In this checklist, you’ll get neuroscience-backed tips for how to refocus a wandering mind. ...

Published: Jun 28th, 2023

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Checklist: Make Yourself and Your Message More Memorable in a Digital Setting

Two out of three buyers prefer a digital self-service buying experience over traditional sales communications. Yet, most companies continue to rely on field selling “best practices” that worked five years ago, but just aren’t as effective today. How can you create more memo...

Published: Jun 26th, 2023

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