Welcoming hundreds of sales leaders from across the globe, the 3-day Sales Leadership event of the year will return to an in-person experience with focus on the Transformation of our Industry.

Leaders from around the globe get together to learn, share, and network -- not only with sales professionals, but also with leading technology providers.


Discover best practices and gain impactful takeaways during interactive sessions such as:

Thought-provoking workshops, distinguished keynote speakers, panels covering industry trends and challenges, and breakout sessions that give attendees the opportunity to engage in deeper conversations around specific topics.

As the profession advances, sales as we know it has evolved and transformed.
Our event theme, Sales Transformed will encompass all facets of transformation, including:

Attract, Hire, Retain
  • The War for Talent
  • Positioning your Sales Organization
  • Career Pathing for Sales
  • Training for Advancing
  • Role Specialization
  • Motivation
Leadership Development
  • Training & Development for New and Current Managers
  • Soft Skills - a Critical Piece of the Leadership Puzzle
  • Identifying Leaders from your Sales Force
  • Tying Performance to Coaching
  • Level Up to Director/VP/CRO/CSO
Transforming with Technology
  • Sales in the Digital Era
  • Embracing the Motion of Remote Selling
  • Enabling Leaders for Remote Leadership
  • Tech Alignment with Teams - Field Embracing Technology
  • Converting Your Customers & Prospects to a Digital Sales Process
Inside & Field
  • Alignment
  • Blurring of Lines and Duties
  • Compensation
  • Team Structures
  • Defining Processes
Relating to Your Buyer
  • Customer Success
  • Breaking Through the Noise
  • Why B2B Should Start Acting Like B2C
  • Communication Styles
  • Buyers Journey - Handoffs Between Teams


By attending the Summit, you'll be able to connect, recharge, and learn alongside new and familiar sales professionals coming from a variety of organizations, title-levels, and locations. Whether you're looking for a sales confidant, someone to hire, or eager to make new connections -- you'll be sure to find exactly what you need!

Attendees Include:

  • CEOs
  • Sales Directors
  • Heads of Sales & Sales Managers
  • Sales Enablement
  • Head of Talent
  • HR and L&D Professionals Sales Teams
  • Account Managers
  • BDMs
  • SDRs & Inside Sales
  • CMOs
  • Marketing Managers
  • Customer Success Managers
  • Team Members Responsible for the Success of a Sales Team

Previous Attendee Companies











You'll hear from influential sales peers at #LS22, meaning those presenting, moderating, and speaking on panels will be fellow sales leaders, executives, and consultants with expertise in the development and transformation of sales.

Our speakers are eager to share their best practices and help you gain key takeaways that are impactful and practical to incorporate into your organization.

Call for Panelists

Are you registered to attend the Summit and have interest in sharing your experiences as a moderator or panelist? Submit your interest below and a member of the AA-ISP Team will reach out with additional information.

Join the discussion on one of these topics:
Inside & Field Sales Coming Together View Details
During the pandemic we all heard "today everyone is inside sales" numerous times, yet the move towards virtual and digital sales was well underway for many years! As sales roles today are largely selling virtually, the barrier between inside and the field has softened and blurred. Our panelists will provide their perspective and views on this blurring, the challenges faced during this transition, and will offer a glimpse into what the future may hold.   Apply For This Session
Attracting, Hiring, & Retaining View Details
For the past 10 years, finding and hiring talent has been in the top 3 of AA-ISP's Top Challenges Report. Today, it might be #1 along with retaining employees after they're hired. The panelists will share the extent of this challenge, its implications for organizations, and some ideas of how leaders can effectively address each of these challenges.   Apply For This Session
Transforming with Technology View Details
Leaders today all want to know what the ultimate "Tech Stack" is and how to best leverage technology in the ever-transforming virtual selling motion. Our panelists will share thoughts on technology challenges, best practices in implementation and adoption, along with some tips on new tech solutions to look forward to.

Interested in joining this panel to discuss the sales technology your teams are using?

Email to be considered!   Apply For This Session
Priority Setting - Leadership Development View Details
Many leaders today will admit that "leadership development" is not a priority and is last on the list behind the training of sales reps. This idea exchange will discuss why this challenge exists, and what can be done about it. You will gain insight on best practices around leadership development.   Apply For This Session
Relating to Your Buyer View Details
Too often sales organizations are inwardly focused on their own process, vs that of the buyer. The panelists will discuss the impact of this challenge while sharing thoughts on how to really be a "customer first" sales team. You will learn why it's important to relate to your buyers and ways to accomplish it.   Apply For This Session
Coaching Essentials for Remote and In-Person Teams View Details
A lot has been written and talked about when it comes to coaching best practices. Now more than ever helping reps improve their skills and learn new techniques should be a top priority for all leaders. This panel will share specific and actionable tips and best practices for coaching both new and experienced reps whether they are remote or in-person.   Apply For This Session
More Diversity, More Revenue! View Details
Research indicates that diversity in both individual contributors and leaders helps support top performance in teams. This interactive panel discussion will share ideas on how to create and support a diverse sales team. Special focus will be placed on ways to ensure diversity in sales leadership.   Apply For This Session
All Sales is Inside Sales View Details
Well before the pandemic hit, and due in part to buyer preferences, field sales reps were spending more and more time selling virtually. This discussion will focus on "the blurring of lines between the field and inside" and what this means to the future of the sales profession. Panelists will share real examples of how multi-role sales organizations are adapting to remote, virtual, and digital selling motions.   Apply For This Session
Emerging Technologies in a Digital Era View Details
Most leaders want to know if they have the correct or best tech stack. They often wonder what they are missing or if they have too many technologies. Our panelists have lived through years of technology decisions and will share their own tips and best practices for selecting which technologies they need to optimize a digital selling process.   Apply For This Session
Onboarding and Re-Onboarding for Success View Details
Leaders agree that effective on-boarding can help shorten ramp time and provide motivation for new employees. Many also see the need for "re-onboarding" to help current employees adapt to anew work from home team dynamic. The panel will share actual ideas for leaders to implement in their on-boarding and re-onboarding plans. Participants will also share their own ideas on this key topic.   Apply For This Session
Remote Leadership Best Practices View Details
Many leaders have "learned by necessity" many new ways to manage their team. Panelists will share a variety of leadership tips that have helped them provide the best support for their remote, work from home, teams. Ideas around individual and team motivation, communication, meetings, performance management, and many more will be discussed.   Apply For This Session
Maximizing Lifetime Value through Effective Customer Success View Details
The power of implementing an effective Customer Success role is critical to many of today's progressive organizations. Panelists will share both the basics and new, emerging techniques that customer success roles use to ensure satisfaction and an increase in lifetime value. Whether you already have a customer success team, or are considering one, you will benefit from attending this session.   Apply For This Session
"The Great Resignation" - Ways to Improve Sales Rep Retention View Details
During the past two years, retaining employees has become many leaders’ top challenge. This panel will share numerous ideas they have used to lower sales rep attrition. Come prepared to hear new and fresh ideas while having the opportunity to ask your specific questions to the panel.   Apply For This Session
What's New in Twenty Twenty-Two? View Details
The pandemic has caused many organizations to re-think how they go-to-market. New roles, new ways to sell, and new marketing ideas have all emerged to help teams navigate through these difficult times. The panelists will share how their own organization pivoted and created new ways to meet the needs of customers versus a fully virtual selling motion.   Apply For This Session

Interested In Speaking?

IMPORTANT: You must be registered for the event prior to submitting your interest to speak.
If you have any questions, please click here to contact us.

Full Agenda to be Announced Soon!

In the meantime, check out a few of our planned sessions:


Pre-Event Workshop: Attract, Hire, and Retain New Talent in 2022

Morgan J Ingram
Director of Sales Execution and Evolution | JB Sales
James Buckley
Director of Business Development | Partner Manager | JBarrows Sales Training

Workshop: Fundamentals of Remote Selling: Three science-based techniques for improving virtual sales conversations

Workshop: Using Video to Build Relationships that Drive Sales

Julie Hansen
Founder, Keynote Speaker, Author | Performance Sales and Training

Keynote Presentations:

Keynote: Decision Science or Seller “Best Practices"

Tim Riesterer
Chief Strategy Officer | Corporate Visions, Inc.

Keynote: Human-Centered Selling: Today’s Path to Tomorrow’s Revenue

Stephen Pacinelli
CMO | BombBomb

Keynote: Five Ways to Boost Top Line Revenue This Year

Lauren Bailey
Founder & President | Factor 8 & #GirlsClub

Keynote: Transforming the Revenue Org - Sales Performance In the Digital Era

Jeff Santelices
Chief Revenue Officer | MindTickle

Breakout Sessions:

Research Breakout: Acquisition versus Expansion

Research Breakout: Avoiding the Parity Trap

Research Breakout: Building Unified Memories

Dr. Carmen Simon
Chief Science Officer | B2B DecisionLabs

Breakout: Transform Your Sales Managers into Effective Coaches

Doug Wyatt
VP, Sales & Marketing | SPARXiQ

Breakout: Case Study - How We Hired and Trained 550+ SDRs Coast-to-Coast in 2021

Nimit Bhatt
Head of Sales | memoryBlue

Case Studies:

Case Study: Optimizing Your Tech Stack for Inside Sales

Frank Pinder
General Manager | B2B DecisionLabs

Case Study: Outside-In: Transforming to an inside model

Frank Pinder
General Manager | B2B DecisionLabs

Idea Exchange Panels:

Idea Exchange: Inside & Field Sales Coming Together

Idea Exchange: Attracting, Hiring, & Retaining

Idea Exchange: Transforming with Technology

Christian Kletzl
CEO & Co-founder | UserGems
Becc Holland
CEO & Founder | Flip the Script

Idea Exchange: Priority Setting - Leadership Development

Idea Exchange: Relating to Your Buyer

Ryan O'Hara
Chief Evangelist | LeadIQ

Idea Exchange: Coaching Essentials for Remote and In-Person Teams

Kristen Twining
VP of Business Development and Inside Sales | Firemon
Mary Foster
VP of Demand Generation | Ambition

Idea Exchange: More Diversity, More Revenue!

Lori Richardson
CEO | Score More Sales / WOMEN Sales Pros

Idea Exchange: All Sales is Inside Sales

Samir Smajic
CEO/Co-Founder | GetAccept

Idea Exchange: Emerging Technologies in a Digital Era

Idea Exchange: Onboarding and Re-Onboarding for Success

Idea Exchange: Remote Leadership Best Practices

Idea Exchange: Maximizing Lifetime Value through Effective Customer Success

Ed Porter
Chief Revenue Officer (Fractional) | Blue Chip CRO

Idea Exchange: "The Great Resignation" - Ways to Improve Sales Rep Retention

Graham Collins
Chief of Staff | QuotaPath

Idea Exchange: What's New in Twenty Twenty-Two?

C. Lee Smith
President/CEO | SalesFuel, Inc.


The Leadership Summit will take place at:

Renaissance Schaumburg Convention Center Hotel
1551 Thoreau Dr. N, Schaumburg, IL 60173

To book your room, please click the button below, or call (888) 236-2427
$199+tax per night
Advance Deposit: A deposit equal to one night's stay is required to hold each reservation. Should a guest cancel a reservation, the deposit will be refunded if notice is received at least three (3) working days prior to arrival, and a cancellation number is obtained.


We've missed you and can't wait to reconnect in person!

General Access Pass
Includes General Summit

Main Stage
Breakout Sessions
Wednesday Workshops
Full Expo

12:00 PM Start on Tuesday, March 8th

Full Summit Experience
Includes all General Pass access, plus:

Pre-Event Workshop Tuesday, March 9th at 9 AM
Executive Networking Lunch
One (1) AISM® Course

9:00 AM Start on Tuesday, March 8th

Register Here

Invest in yourself and your team by utilizing our group discount!

Leading sales organizations use the annual Leadership Summit as a leadership development event and often host offsite meetings in the days prior to the Summit.

Need multiple passes?

Click here to contact Member Services for current rates!

Need help getting approval?

Click here to view our sample conference proposal

Health & Safety Guidelines

In an effort to keep our community safe and to follow local mandates and CDC Guidelines, the below will be required for attendance to LS2022:

Vaccines: All who attend LS2022 must be fully vaccinated. Proof of COVID-19 vaccination must be acknowledged during event registration and all attendees should be prepared to show their card onsite. In addition, in Cook County, you must show proof of vaccine status anywhere food is served. This will include the hotel bar and restaurant, entertainment venues such as Top Golf, and any other establishment within the county.

What is considered Fully Vaccinated?

  • 2 weeks after the second dose in a 2-dose series, such as the Pfizer or Moderna vaccines, or
  • 2 weeks after a single-dose vaccine, such as Johnson & Johnson’s Janssen vaccine

Masks: Following guidance from the State of Illinois and CDC AA-ISP will be requiring masks worn indoors during the #LS2022 Event.

On-Site Testing: A rapid COVID test may be administered to all attendees before event check-in. Additional details on what to expect will be shared as we approach the event.

Specific Questions?

Please email us and the AA-ISP Team will connect with you.


The Hub of #LS22 will be the Technology Expo where sponsors and solution representatives will showcase an up-close look at the sales tools, technologies, and services that are transforming the world of sales. Attendees will have plenty of opportunities to connect and evaluate which solutions are the best fit for their organizations.

Engage with fellow sales leaders and explore the best tools and technology to enhance your sales technique.


Create new connections
and enhance existing relationships with other successful and highly motivated sales professionals
Learn the latest
happenings and find new products and services to increase your sales
Find valuable partners
and collaborate with companies with a similar area of expertise
Make better capital
investment decisions by gaining insight, in real-time
Engaging and personalized
face time opportunity with top industry-leading companies and speakers



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