AA-ISP NY-NJ-CT Chapter: Edward Linde II on Becoming a Digital Seller

March 29th, 2017

5:30pm - 6:30pm EST/EDT

IBM 590 Madison Avenue room 1220 New York, NY (View Map)

Our distinguished speaker, Edward Linde II, will present on Becoming a Digital Seller... tips and techniques for becoming relevant and productive in the digital era. Edward L. Linde II is a Senior Marketing Manager at the IBM Digital Business Group. Currently, he manages the IBM Marketplaces in North America which are IBM’s strategic digital storefronts designed to transform IBM into a Cloud and Cognitive company in the digital era. Previously, his responsibilities included managing a team of marketing professionals that build sales enablement materials, digital assets and marketing programs to support the Digital Sales channel for Client Sales customers as well as the Digital Sales Program for all sellers. Previously, he managed the marketing team that developed and ran all web marketing programs for the IBM Digital Sales channel. His strategic focus is to transform the traditional inside sales channel into a digitally engaged and social media enabled sales engine that is aligned with the way that customers research and buy solutions. Ed has twenty-five years of intensive direct marketing experience in traditional and digital techniques and media. He also has twenty-five years of people management experience in the marketing function. Prior to that, Ed held various positions in marketing management and field sales at IBM and AT&T. Ed Linde is a practitioner of data-driven marketing decision making. This approach focuses on using analytic data and customer needs to drive the marketing strategy and the tactical execution plan. Ed holds an M.B.A in Marketing from Binghamton University and a B.S. in Business Administration from Marist College. He is an adjunct faculty member at the Marist College School of Management. He is the chapter President of the New York AA-ISP and belongs to the DMIX, AMA, the DMA and the PMA. He is also a Scoutmaster and a passionate fine art black and white documentary photographer focusing on the changing visual and social landscape of America. He has two children, Teddy a graduate of Susquehanna University and Molly, who is a Junior at Marist College. If you or your guests cannot make it to New York, there's still a way for you to “attend”. You can visit Online WebEx: https://ibm2.webex.com/join/ell11

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