AA-ISP San Diego Chapter: How Sales Enablement is Transforming How Companies Engage with their Customers

September 14th, 2017 at 5:30pm - 7:30pm PST/PDT

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September 14th, 2017

5:30pm - 7:30pm PST/PDT

Seismic Software - 12770 El Camino Real Suite 300, San Diego, CA 92130 (View Map)


Sales enablement is a fast-growing discipline: In 2013 19% of CSO Insights study participants reported having an enablement initiative or function. In 2016, 34% reported having an enablement initiative or function. 

Join our panel of experts to share their real-life sales enablement stories about what is sales enablement, how do you know when you need it, and how do you implement it successfully. This event is for sales trainers, sales ops, marketing, inside sales, customer success, or sales leaders who want to know more about how to create a sales enablement initiative at their company. 

We will discuss: 

What is sales enablement? 
How do sales training and sales enablement differ?
Why is it difficult to define? 
What do you need to do to prepare for a sales enablement initiative? 
Why is the focus on the customer journey so important? 
How big should your sales team be before you start thinking about enablement? 
When should you start thinking about starting a standalone sales enablement function? 
What are some useful sales enablement tools? 
What’s a good career path to sales enablement leadership? 

Confirmed Panelists:

Maria White, Global Director, Sales Enablement, ServiceNow
Joe Archer, Director of Sales Operations – CRM and Sales Technologies, Teradata
Michael Fedynyshyn, Senior Director, Sales Operations & Enablement, Early Warning®
Stephan Brisard, Director, Demand Generation, ESET
Catherine Bonin, Sales Enablement Manager, NXP Semiconductors
Alice Ewell, Director, Customer Success, Seismic

Venue Sponsor: Seismic
Food Sponsor: ConnectandSell
Beverage Sponsor: Vonage

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