May 23rd, 2018

6:00pm - 8:30pm EST/EDT

1500 Wilson Blvd #700 Arlington, VA 22209 (View Map)

Join us for a roundtable discussion with Industry Experts. 

Ivan Gomez, President, NextStage, LLC

Hosting:  Brian Beveridge, Strategic Marketing & Sales Advisor 

We will have an open forum where we will discuss the following topics: 

- What are the key elements of an alignment between Marketing and Sales?

- Where should you start? 

- Leveraging data and BI. Sales and marketing need to share their information over the fence, iterate, and change to improve performance.

- Bringing sales and marketing leaders together for a unified purpose. 

- The CEO has to be on board for sales and marketing to align. It is not a tech problem but a people issue. In order to close the rift between sales and marketing, the CEO has to lead the way forward with a clear vision message.

- To get the CEO on board, the VP of Sales and the CMO need to work together to drive revenue and produce the business case to inform the CEO of the merits of alignment and the lost revenue from misalignment.

- The CEO must consider costs to achieve alignment against lost revenue from misalignment. There may be costs to update platforms between groups.

- Keeping sales and marketing as separate silos is a barrier to empathy and understanding. Rethink the organization in terms of acquisition, retention, and branding. Look at the individual roles and how they overlap.

Join us - come and network, learn and share.  

 Where?  HQ of Phone2Action 

1500 Wilson Blvd #700
Arlington, VA 22209

The event is hosted and made possible by Phone2Action

About Phone2Action: Phone2Action's digital advocacy platform makes it easy for organizations to attract and engage supporters in public policy campaigns. Phone2Action's technology connects advocates to decision-makers across social media channels, phones, emails, and petitions, giving the advocates a voice in issues that matter to them.