Executive Forum

AA-ISP Customer Success Forum: Measuring Customer Outcomes

October 5th, 2023 11:00am - 12:00pm EST/EDT

Virtual Forum Meeting

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Knowing which metrics are meaningful to your customer, then documenting and reporting on those metrics, is a big part of communicating value.

In this month's Forum, we'll discuss which metrics your team is already measuring and reporting on skillfully, and which metrics they're finding challenging and why.

We'll also review a useful framework called the Triple Metric, which can be used to connect project-level metrics to strategic outcomes that customer decision makers care about.

IMPORTANT: Please come to this session prepared with a real customer account in mind for the basis of the reflection you'll be doing and taking back to your team.


Please note, participation in an AA-ISP Forum requires Forum Membership.

Members develop long-term, meaningful relationships within the group, sharing ideas, collaborating with other members, and providing advice, thought leadership, and relevant organizational expertise on the topics and challenges discussed. Members are invited to present a case study on an organizational structure, process, or challenge within their company.

Learn about AA-ISP Forums and apply today!

This meeting is reserved for Forum Members only

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