AA-ISP Webinar Series: Sales Playbooks - a bother or your sales team’s most-powerful resource?

January 23rd, 2020 2:00pm - 2:30pm EST/EDT

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As sales professionals, we’ve all heard about Sales Playbooks. Some say it’s a great way to organize and standardize your sales process, while others argue it stifles the creativity of sales reps and imposes more bureaucracy to a sales process that’s already full of routine and reporting.

In this webinar, we are going to look at the real impact that Sales Playbooks have on achieving quota from month to month. Join us for a hands-on workshop to participate in:

  • Live discussion: Are Sales Playbooks inherently evil or an instrument of good?
  • Case study: What happens when you don’t follow playbooks, and what happens when you do?
  • Play templates: Where to start if you want to play by one? We’ll go through building a playbook step-by-step, complete with a template you could use for different plays.

Session takeaways you can expect:

  • Should Sales Playbooks be followed or not, and how to make sure they do not take the freedom away from your sales reps
  • What happens when a sales team follows a playbook, and what happens when they don’t (how it affects team’s productivity, revenue predictability and consistency with which the leads are handled)
  • Where to start when creating a Playbook, including what questions the playbook should answer, who should be participating in the process, and how to make sure your playbook is evolving with your sales organization


Vlad Voskresensky, RevenueGrid.com by Invisible.io


This AA-ISP-hosted webinar is complimentary and open to all. Please click here to register - session will be conducted via Zoom.  Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please Click here to contact Zoom Support or visit https://support.zoom.us and a technician will be available to assist you momentarily.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

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