AA-ISP Case Study: How Strategic Direct Mail and Gifting Enables MX to Accelerate Pipeline Velocity

December 10th, 2020 11:00am - 12:00pm EST/EDT

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As a hyper-growth financial company, MX doubles its quotas quarter over quarter, “so that means we’re continuously rewriting our marketing playbook,” says Bryce Nobles, growth leader at MX. Bryce and his team were eager to innovate buyer experiences at every touchpoint throughout the funnel, but found it challenging in an overly saturated digital space. The MX team knew they needed a strategic solution to build personalized, unique experiences to create authentic relationships and keep deals moving forward: sending direct mail and gifts.

During this case study, you will hear how Bryce Nobles, Growth Leader at MX used Sendoso to not only reach goals, but exceed them quarter over quarter.

Join us to hear how the MX team:

  • Creates repeatable and scalable direct mail and gifting programs
  • Engages deal champions and buying committees at every part of the customer journey
  • Built relationships with hard-to-reach buyers and won millions of dollars back in pipeline

Bryce will be joined by Zack Alspaugh, director of customer of lifecycle marketing at Sendoso to share how to build a case to implement Sendoso in your organization and how to effectively use direct mail and sending in your own tech stack!


After attending, you will understand how to:

  • Scale successful direct mail and sending programs and employ the right technology
  • Build “experience” moments with the prospects and customers you care about
  • Enable your sales and marketing teams to engage with a remote audience


Who should attend:

This Executive Briefing is an exclusive opportunity to get a first-hand look at how MX has scaled direct mail and gifting initiatives and accelerated pipeline velocity. This briefing is designed for senior managers, directors, and VPs at mid-market and enterprise-sized organizations as well as those responsible for buying marketing and sales technology.


What to expect:

This 1-hour session will be conducted as a Zoom Meeting providing all with the ability to talk live and use webcams for maximum interaction.



This AA-ISP-hosted session is complimentary and open to all. Session will be conducted via Zoom Meeting.  Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please Click here to contact Zoom Support or visit https://support.zoom.us.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

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