AA-ISP Case Study: A Look at Microsoft’s Digital Transformation

January 25th, 2022 1:00pm - 2:00pm EST/EDT

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B2B sales organizations are at a generational inflection point, facing a sea of fundamental changes in the B2B buying/selling experience.  The turbo-charged shift to digital selling has big implications.


Research shows us that:

  • 75% of customers prefer digital buying
  • 80% of customers expect a personalized sales experience
  • 74% of organizations deem digital sales tools critical


To optimize digital selling and close deals faster, sales teams need to Connect, Collaborate and have Context; Access to what you need, when, and where you need it.

Join us to discuss how to activate digital selling by getting insights from customer, marketing, and sales data to identify ideal customer targets, recommend the next best actions, and collaborate with peers to accelerate revenue.


In this session, you'll: 

  • Hear firsthand from Cynthia Keough-Erdman, General Manager, Digital Sales East on how Microsoft has pivoted to digital selling to reach more customers
  • View a demo showing how Microsoft empowers organizations to enable digital sales transformation
  • Participate in an interactive Q&A session


What to expect

This 1-hour session will be conducted as a Zoom Meeting providing all with the ability to talk live and use webcams for maximum interaction.



This AA-ISP-hosted session is complimentary and open to all. Session will be conducted via Zoom Meeting.  Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please Click here to contact Zoom Support or visit https://support.zoom.us.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

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