up-skill |
your digital team |
develop |
your story |
engage |
your customers |
Thursday, September 8 | 8:00 AM - 9:00 AM
Thursday, September 8 | 9:00 AM - 9:15 AM
Thursday, September 8 | 9:15 AM - 9:45 AM
Creating more pipeline means convincing prospects they need to change and choose you. Learn how to defeat your number one competitor – status quo bias – with a research-backed messaging framework that helps you and your teams deliver a compelling and distinct point of view.
Doug Hutton
SVP Products | B2B DecisionLabs
|
Thursday, September 8 | 9:45 AM - 10:15 AM
Thursday, September 8 | 10:15 AM - 10:30 AM
Thursday, September 8 | 10:30 AM - 11:00 AM
Thursday, September 8 | 11:00 AM - 11:30 AM
Closing more business often requires buy-in from business and financial buyers. Learn how to gain access to executive decision-makers and deliver a compelling business impact story that gets them to take action now, not later.
Frank Pinder
Executive Advisor and Researcher | B2B DecisionLabs
|
Thursday, September 8 | 11:30 AM - 12:00 PM
Thursday, September 8 | 12:00 PM - 12:15 PM
Thursday, September 8 | 12:15 PM - 12:30 PM
Thursday, September 8 | 12:30 PM - 1:30 PM
Thursday, September 8 | 1:30 PM - 2:30 PM
It’s not a one-size-fits-all approach. Make sure your teams are prepared for the differences in buyer psychology with different stories and skills to acquire new customers versus retain and expand existing customers.
Doug Hutton
SVP Products | B2B DecisionLabs
|
The best story wins. Learn how to create and deliver distinct, winning virtual presentations backed by neuro-scientific studies. See how to grab and keep attention and embed precise memories that drive decisions in your favor.
Dr. Carmen Simon
Chief Science Officer | B2B DecisionLabs
|
Find out how executives at a large, long-standing global industrial company designed, tested and certified a new play for transitioning a significant portion of their traditional branch and local field sales personnel to a modern, digital, inside selling motion.
Frank Pinder
Executive Advisor and Researcher | B2B DecisionLabs
|
Thursday, September 8 | 2:30 PM - 2:45 PM
Thursday, September 8 | 2:45 PM - 3:45 PM
Find out how executives at a large, global medical equipment manufacturer designed, tested and certified a new play for transitioning a significant portion of their indirect channel sales revenue to a modern, digital, and direct inside selling motion.
Frank Pinder
Executive Advisor and Researcher | B2B DecisionLabs
|
Two real-world field trials – generating hand-raisers and getting a meeting – examined the content assets and messaging that drive increased performance in multi-touch prospecting cadences.
Doug Hutton
SVP Products | B2B DecisionLabs
|
There are lots of opinions about how to make virtual meetings less passive and more interactive. Learn whether certain techniques or technologic capabilities either improve or detract from your customers’ web meeting experience.
Dr. Carmen Simon
Chief Science Officer | B2B DecisionLabs
|
Thursday, September 8 | 3:45 PM - 4:00 PM
Thursday, September 8 | 4:00 PM - 4:30 PM
Differentiating in a highly competitive market where your buyers perceive you at parity with other alternatives creates pricing pressure. Learn how to create pricing uncertainty while managing the tension of difficult negotiations.
Leslie Talbot
Executive Advisor | B2B DecisionLabs
|
Thursday, September 8 | 4:30 PM - 5:00 PM
Thursday, September 8 | 5:00 PM - 5:20 PM
Thursday, September 8 | 5:20 PM - 5:30 PM
Thursday, September 8 | 5:30 PM - 7:00 PM
BOOK YOUR ROOM
Reserve your room by Friday, August 12th to enjoy the discounted rate!