AA-ISP Home

> Meet Our Leadership Team

Bob Perkins

Founder & Chairman

bob.perkins@aa-isp.org

A nationally-recognized inside sales innovator, Bob Perkins has extensive executive experience building and leading highly successful inside sales organizations. During his career he has created unique inside sales systems and structures, including team selling models, compensation plans, rewards and recognition programs, performance management tools, and sales campaigns which have been adopted by many of the nation's largest companies. His 20 years inside sales experience includes positions as Vice President or Director with Unisys, Silicon Graphics, United Health Group and currently Merrill Corporation. As a sought-after sales consultant, he has worked with many of the country's major corporations to implement or improve their inside sales channels. A popular conference speaker, Bob has presented keynote addresses at industry forums and corporate sales conferences nationwide. His proven expertise with the interrelated aspects of leadership development, motivation, and sales strategy has made him one of the top inside sales authorities in the United States. Bob holds a Master of Science degree in education from Nazareth College, Rochester, New York.

Larry Reeves

CEO

larry.reeves@aa-isp.org

With over 30 years sales and marketing experience, Larry Reeves brings a multidimensional perspective to the AA-ISP executive team. He has managed virtually every aspect of the inside sales industry, from building high performing sales organizations to the strategic development of outsourcing and channel partnerships. Larry's diverse professional background includes inside sales leadership positions with high tech manufacturers and integrators, Silicon Graphics and Unisys. He's held executive leadership roles with the outsourcers Sutherland Group and Performark. Additionally, Larry was a managing partner with strategic planning experts, Hines Consulting; he has application development and sales experience with Custom Solutions, and was a front line sales manager with Channel Re-seller Roslin Computers. An exceptional team builder and motivator, Larry has developed a well-earned reputation for his operational expertise and ability to improve efficiency and productivity. He is a recognized authority in performance tracking and management, CRM tools and data management, and sales and marketing programs. Larry holds a Bachelor of Science degree in Management Information Systems from St. John Fisher College, Rochester, New York.

Erik Hammar

Vice President International Operations

erik.hammar@aa-isp.org

An International business executive, Erik Hammar has more than 20 years' experience of building and leading sales organizations, driving business development and strategic operations. He is a well-respected leader in his industry and spends most of his time between Stockholm, where he lives, London and New York. He has worked and lived in 6 different countries. He also has a background with startups from equities brokerage to the food and art industry. Most of his career he has spent in the world's largest information and news company, Thomson Reuters. He is used to working Internationally with various types of customers and cultures all over the world. Previous roles are in both field and inside sales, account management, business development, product development, marketing, strategic operations and general management. He has extensive knowledge in the inside sales industry through his years in building up and running the global inside sales operations for the Financial & Risk division in Thomson Reuters. Erik is also one of the Founders of the Inside Sales Leaders Forum which is set up to progress the Inside Sales profession in the Thomson Reuters corporation. In addition he is very active using inside sales and social media strategies in the art industry as Chairman of Urban Artroom. He also runs a private investment company called Hampro. As a true International business executive he has spent years working across US, Asia, Continental Europe, Central Eastern Europe, Russia, CIS, Middle East, Africa and Asia. He has lived and studied in the US as well as marketing and advertising at the University of Stockholm, Sweden.

Ashley Becker

Director of Member Services

ashley@aa-isp.org

As the Director of Member Services, Ashley Becker focuses on the AA-ISP members and their needs. Joining the team in 2010, she has since taken on additional responsibilities including the strategic oversight of the Chapter program. During this past year, Ashley was responsible for broadening the program to include several international Chapters. Ashley attended St. Catherine University where she received her Bachelor of Science degree in Healthcare Sales. She lives in Milwaukee, WI and stays active with the local Chicago and Appleton Chapters. When not working with association members, Ashley enjoys spending time with her husband, watching the Milwaukee Brewers baseball games and is the proud mom of her 5 year old daughter, Sophia.

Justin Brouwer

Director of IT

justin@aa-isp.org

A hybrid software engineer and creative designer, Justin Brouwer leads the IT development for the association. While attending the University of St. Thomas in Minneapolis, Justin worked as a private contractor, specializing in software security and scalability. Prior to joining the AA-ISP team in 2010, Justin had already been contracted by many international corporations, including Honeywell, MAC, and Hartfiel. Justin is passionate about identifying information system opportunities within the AA-ISP to promote growth of the association throughout the inside sales community. Justin is currently living in Minneapolis, MN, but travels often to pursue his passion for racing motorcycles.