> Meet Our Leadership Team

Bob Perkins

Founder & Chairman


A nationally-recognized inside sales innovator, Bob Perkins has extensive executive experience building and leading highly successful inside sales organizations. During his career he has created unique inside sales systems and structures, including team selling models, compensation plans, rewards and recognition programs, performance management tools, and sales campaigns which have been adopted by many of the nation's largest companies. His 20 years inside sales experience includes positions as Vice President or Director with Unisys, Silicon Graphics, United Health Group and currently Merrill Corporation. As a sought-after sales consultant, he has worked with many of the country's major corporations to implement or improve their inside sales channels. A popular conference speaker, Bob has presented keynote addresses at industry forums and corporate sales conferences nationwide. His proven expertise with the interrelated aspects of leadership development, motivation, and sales strategy has made him one of the top inside sales authorities in the United States. Bob holds a Master of Science degree in education from Nazareth College, Rochester, New York.

Larry Reeves



With over 30 years sales and marketing experience, Larry Reeves brings a multidimensional perspective to the AA-ISP executive team. He has managed virtually every aspect of the inside sales industry, from building high performing sales organizations to the strategic development of outsourcing and channel partnerships. Larry's diverse professional background includes inside sales leadership positions with high tech manufacturers and integrators, Silicon Graphics and Unisys. He's held executive leadership roles with the outsourcers Sutherland Group and Performark. Additionally, Larry was a managing partner with strategic planning experts, Hines Consulting; he has application development and sales experience with Custom Solutions, and was a front line sales manager with Channel Re-seller Roslin Computers. An exceptional team builder and motivator, Larry has developed a well-earned reputation for his operational expertise and ability to improve efficiency and productivity. He is a recognized authority in performance tracking and management, CRM tools and data management, and sales and marketing programs. Larry holds a Bachelor of Science degree in Management Information Systems from St. John Fisher College, Rochester, New York.

Ashley Becker

Director of Member Services


As the Director of Member Services, Ashley Becker focuses on the AA-ISP members and their needs. Joining the team in 2010, she has since taken on additional responsibilities including the strategic oversight of the Chapter program. During this past year, Ashley was responsible for broadening the program to include several international Chapters. Ashley attended St. Catherine University where she received her Bachelor of Science degree in Healthcare Sales. She lives in Milwaukee, WI and stays active with the local Chicago and Appleton Chapters. When not working with association members, Ashley enjoys spending time with her husband, watching the Milwaukee Brewers baseball games and is the proud mom of her 5 year old daughter, Sophia.

Justin Brouwer

Director of IT


A hybrid software engineer and creative designer, Justin Brouwer leads the IT development for the association. While attending the University of St. Thomas in Minneapolis, Justin worked as a private contractor, specializing in software security and scalability. Prior to joining the AA-ISP team in 2010, Justin had already been contracted by many international corporations, including Honeywell, MAC, and Hartfiel. Justin is passionate about identifying information system opportunities within the AA-ISP to promote growth of the association throughout the inside sales community. Justin is currently living in Minneapolis, MN, but travels often to pursue his passion for racing motorcycles.