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Digital Marketing Institute Expands its US partner network with AA-ISP Agreement
The AA-ISP, The Global Inside Sales Association partners with DMI to offer Digital Selling Certification for Sales Professionals.
MINNEAPOLIS, MINNESOTA (PRWEB) JUNE 29, 2016
Today the AA-ISP announced that is has signed a strategic partnership with Digital Marketing Institute.
This partnership will see AA-ISP offer the Digital Marketing Institute’s new Professional Diploma in Digital Selling to its 11,000 members, member companies, and the larger community of Inside Sales professionals as part of its Inside Sales Academy.
Growing three times faster than traditional field-based sales, Inside Sales encompasses any type of selling function that is done virtually or remotely, such as account management, business development and outbound sales.
Speaking of the deal Ian Dodson, Co-founder and Director of the Digital Marketing Institute, said: “This partnership reflects the evolution of the Inside Sales profession and the demand for digital and social selling skills to complement traditional sales skills. AA-ISP’s global reputation as an association dedicated to advancing the profession of Inside Sales makes it an ideal partner for the Digital Marketing Institute and we are excited to be working with them to offer our Professional Diploma in Digital Selling to their network.”
Bob Perkins, Founder and Chairman of the AA-ISP, said: “The importance of digital and social selling as part of an organization’s digital transformation is significant. As sales continues to rapidly evolve, today’s professionals must become skilled in all aspects of this new digital world. AA-ISP is committed to developing the skills of Inside Sales professionals across all industries and adding the Digital Marketing Institute’s Professional Diploma in Digital Selling to our portfolio will help our community to stay ahead of this new digital selling requirement.”
Michael Goeden, Director of Strategic Partnerships at the Digital Marketing Institute, said: “There was a natural fit with our Professional Diploma in Digital Selling and AA-ISP’s existing sales training programs that supports the holistic skills development of today’s Inside Sales professional doing business in the digital world.”
Last month saw the DMI open up its professional certifications to a network of over 1,000 accredited education partners worldwide following another deal with EXIN, the leading global independent certification institute for ICT professionals.
The Digital Marketing Institute was founded in 2008 by Irish entrepreneurs Ian Dodson and Anthony Quigley. Strong international growth in recent years has resulted in it producing the most widely taught digital marketing certifications in the world. Its diploma, degree and masters level certifications are delivered through a global network of education partner institutions, in workplaces via corporate clients and directly via online learning.
The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyse the trends, challenges, and key components of the growth and development of the Inside Sales industry.
Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales accreditation program. For further information, please visit http://www.aa-isp.org
About the Digital Marketing Institute
Founded in Dublin, Ireland in 2008, the Digital Marketing Institute is the certification standard in digital marketing education, training more graduates to a single standard than any other certification body.
The organisation works with the world’s largest and most influential brands to define the skills and qualifications required to excel in this rapidly growing industry through its Diploma, Postgraduate and Masters Education programs. Industry-validated, the Digital Marketing Institute’s training is taught full-time, part-time and online in over 80 countries by the Digital Marketing Institute and its network of licensed education partners.
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American Association of Inside Sales Professionals, LLC Receives 2015 Best of Apple Valley
Apple Valley Award Program Honors the Achievement
APPLE VALLEY July 3, 2015 -- American Association of Inside Sales Professionals, LLC has been selected for the 2015 Best of Apple Valley Award in the Organizations category by the Apple Valley Award Program.
Each year, the Apple Valley Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Apple Valley area a great place to live, work and play.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2015 Apple Valley Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Apple Valley Award Program and data provided by third parties.
About Apple Valley Award Program
The Apple Valley Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Apple Valley area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.
The Apple Valley Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.
SOURCE: Apple Valley Award Program
Apple Valley Award Program
AA-ISP ANNOUNCES INTERNATIONAL EXPANSION
Minneapolis, MN (July 16th, 2014) -- AA-ISP recently announced a plan to further expand its membership resources and service offerings to the international community. "The inside sales profession continues to evolve and grow not just in the U.S., but across the entire globe. Companies of all sizes and industries, and from a wide range of countries such as India, Germany, Ireland and Israel, just to name a few, are all extremely passionate about improving their inside selling capabilities", stated AA-ISP Founder and Chairman, Bob Perkins. As part of this increased international focus, the AA-ISP named Erik Hammar, VP of International Operations, during its annual Leadership Summit in Chicago this past April. "The inside sales profession is growing globally and I am thrilled to have the opportunity to join the AA-ISP in helping take our profession to new levels on an international basis", stated Hammar. Erik comes to AA-ISP with an extensive background in leading and growing inside sales in several different global markets.
"AA-ISP, known for its inside sales specific resources and content, sales and leader accreditations, conferences, and local chapters is poised to help the international community meet the needs of an ever evolving and growing profession", stated AA-ISP CEO, Larry Reeves. Currently AA-ISP has over 45 chapters including locations in India, Sri-Lanka, Israel, Turkey, London and Canada with plans to launch Ireland, Germany, Sydney and Spain within the next few months. AA-ISP currently has over 6,000 individual members represented by over 2,500 companies in the US and worldwide. "The entire inside sales community has found a real home with AA-ISP while also leveraging its many resources. We are thrilled to be able to share our knowledge, resources, best practices, and network with like-minded individuals across the globe", stated Reeves.
Plans for further international expansion include the formation of additional chapters, growth in individual and corporate memberships, and the future consideration for a European based inside sales conference. For more information on the AA-ISP, or its international resources, please contact Erik Hammar, AA-ISP Vice President of International Operations at email@example.com.
About the AA-ISP
The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies, organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales Accreditation program.
For more information on AA-ISP please visit www.aa-isp.org or follow the company on Twitter @AA_ISP.
AA-ISP DRAWS FINDING FROM RESEARCH OF INSIDE SALES
LEADERS AND REPS
Minneapolis, MN (March 25, 2013) -- The American Association of Inside Sales Professionals (AA-ISP) recently published a research study of inside sales leaders and representatives on what they saw as their top challenges. The research indicates that inside sales is moving past the profession's early challenges of what selling models to deploy, compensation design, and simply selling the value of inside sales among others . The AA-ISP's research indicates that the current top leadership challenges are finding, hiring, training, and developing quality candidates.
The AA-ISP's research was conducted nationwide, across all types of industries and selling models and included over 850 respondents. Of all the respondents, 98% stated that their organizations deploy an inside selling model. Selling models represented include team, discrete, hybrid, and channel/distribution, with respondents most commonly reporting that their company used a team selling model. However, both discrete and hybrid models seem to have been increasing in popularity over the last several years. This increase was attributed to the increased responsibility and ownership of a maturing inside sales profession. In a discrete selling model, inside sales representatives own the quota and are responsible for selling without any field reps involved. In a hybrid selling model, inside reps work primarily inside but travel as needed, sometimes frequently, for face-to-face meetings.
As a first of its kind research, the AA-ISP included individual contributors (Inside Sales Reps) in addition to leaders. Top challenges among reps included lack of quality leads, need for additional training, career advancement opportunities and too much red-tape. One inside rep who took the survey commented, "The amount of computer work and reporting is seriously keeping me from face time with the customers. There aren't enough hours for all they want." Another respondent commented, "My marketing team just doesn't get it. There's no nurturing programs at all. No email marketing to speak of. No content generation. 7 leads a day being generated. Weak." Yet another top challenge was lack of meaningful recognition for inside sales professionals, with an inside rep stating that "senior management seems caught up in their own issues and lacks knowledge of how much Inside Sales is doing..."
Despite these challenges, inside sales professionals are expected to be skilled at the full sales cycle and solution selling, among other things. Thus, it is unsurprising that hiring and training people who possess these skills is the top challenge facing inside sales leaders. On the challenge of hiring quality candidates, one inside sales leader said, "There are a great number of people available in the market who have telemarketing and/or telesales experience but few really have been held accountable for a goal and consistently achieved it. I expect that experience to be in the backgrounds of those I hire, yet it seems hard to find." On the challenge of training quality candidates, an inside rep said, "Being someone that was a relationship manager first, the transition into sales was basically lacking on the knowhow of basic sales and prospecting. PPT presentation and webinars are simply not enough. I believe that shadowing top sales folks in the field brings the results – practice makes perfect." Although hiring and training quality candidates, in addition to other challenges, may have a temporary negative effect on the inside sales profession, the AA-ISP is committed to seeing these challenges as opportunities. Opportunities that, like the many challenges the inside sales profession faced years ago, can be overcome with positive outcomes for the profession.
The full research study, a 20 page report, is available to all association (AA-ISP) professional level members. Please visit www.aa-isp.org or call member services at 800-604-7085 ext. 110 for membership details and registration.
About the AA-ISP
The AA-ISP is an international association dedicated exclusively to advancing the profession of Inside Sales. The association engages in research studies , organizational benchmarking and leadership round tables to better understand and analyze the trends, challenges, and key components of the growth and development of the Inside Sales industry. Our mission is to help inside sales representatives and leaders to leverage our information and resources through published content, local community chapters, national conferences, career development, and an Inside Sales Accreditation program.
NEW ASSOCIATION TO ADVANCE THE INSIDE SALES PROFESSION
Minneapolis, MN (March 27, 2009) -- Today, several long time leaders in the inside sales industry announced the formation of the American Association of Inside Sales Professionals ("AA-ISP"). It's the only association dedicated exclusively to advancing the inside sales profession. This will be achieved through leadership and career development, member forums and networking, education, accreditation, conferences, and much more.
For more information visit: url="http://www.aa-isp.org" text="www.aa-isp.org".
"Over the past two decades the inside sales profession has undergone a remarkable evolution," says Bob Perkins, AA-ISP Founder and Chief Executive Officer. "Not long ago, inside sales was perceived as annoying telemarketers or unsophisticated 'order takers' who smiled and dialed. "
"Today, inside sales is an integral part of many organizations' overall sales strategy. Customers accept and sometimes prefer virtual communication through e-mail, internet and the telephone," notes Perkins. "It's not unheard of for inside sales representatives to build and manage multi-million dollar accounts and close six-figure sales."
Many organizations realize inside sales can provide a very cost effective model. Studies show more than 70 percent of B2B organizations have some kind of inside sales program and many of those that don't are considering it.
Perkins noted, however, a glaring lack of resources for today's inside sales professionals. This motivated him to develop the AA-ISP with Larry Reeves, the organization's Chief Operating Officer, and Charlitta Moss, its Senior Vice President of Member Services. Together, they have accumulated more than 75 years of experience in developing and improving professional inside sales organizations.
"It's our experience and passion for leading people which motivated us to establish this association. Deep within AA-ISP's fabric is the belief that people, not process, are an inside sales organization's most valuable resource," says Perkins. "Our goal is to take inside sales professionals and organizations to the next level of performance and career fulfillment."
"Bob has felt for some time a need for a national association that addresses the growing challenges of inside sales professionals and the organizations that employ them," points out Reeves, who will be responsible for the association's day-to-day operations. "Given our economic climate, companies of all sizes are eager for ways to stabilize revenues and expand while simultaneously identifying lower-cost methods to cover their customer base and reach new prospects. The AA-ISP will offer tools and resources to help them achieve that goal."
The association will host its first annual Leadership Summit, June 9 -10, at the Minneapolis Airport Marriott in Bloomington, Minn. The conference will bring together inside sales leaders to learn, share and network with others who are committed to advancing inside sales professionals and organizations. The platinum sponsor for the Summit is IMPAX Corporation, a leading sales performance improvement organization that has played a key role in establishing inside sales success for organizations like GE Healthcare IT Solutions, IBM, D&B, ADC Telecommunications, and Motorola. For AA-ISP membership information or details on the Leadership Summit 09, call the AA-ISP at 1-800-604-7085 ext 110 or go to www.aa-isp.org.